Published: May 16, 2012

How models — depending their size, age and race — influence purchasing decisions

Ben Barry, founder of The Ben Barry Agency, wrote his Doctoral Thesis at Cambridge University about fashion models in advertising. Definitely not a topic that gets covered in most PhD Marketing programs. His extraordinary findings are featured in the June…

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TaskRabbit: How To Market To Women Without Losing Men Leah Busque, Founder of TaskRabbit, shared how her company’s site learned how to market to women without losing men. Here are some of the great insights she found while working on her brand. (Full article here on Fast Company): 1)… » Continue Reading	Published: May 15, 2012
	Author: Chelsea Clements
	Comments: 0
	Filed Under: Consumer Habits, Marketing, Research, Websites

Facebook Timeline Eyetracking Study. Where are your users looking? One guess – Your Cover Photo Great, so you threw up a generic picture of as your cover photo just so you could have something there. You might want to think about this a little more about reading the below study from Mashable and EyeTrackShop. For… » Continue Reading	Published: May 07, 2012
	Author: Audrey Keyes
	Comments: 0
	Filed Under: Branding, Marketing, Small Business, Social Media

Color Psychology In Logo Design (INFOGRAPHIC) » Continue Reading	Published: Apr 26, 2012
	Author: Audrey Keyes
	Comments: 0
	Filed Under: Branding, Infographic

Age, Not Gender, Drives Most Social Media Use Netpop Research did released results from their January 2012 study of social media use by age and gender. Here’s what the research showed: Percentage Who Used Site in Last Week: Women 18-34 and Women 35+ use Facebook in the same… » Continue Reading	Published: Apr 25, 2012
	Author: Chelsea Clements
	Comments: 0
	Filed Under: Research, Social Media

How models — depending their size, age and race — influence purchasing decisions

TaskRabbit: How To Market To Women Without Losing Men

4 Ways to Drive Engagement with Facebook’s New Premium Ads

Facebook Timeline Eyetracking Study. Where are your users looking? One guess – Your Cover Photo

Color Psychology In Logo Design (INFOGRAPHIC)

Age, Not Gender, Drives Most Social Media Use

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