ogilvy
Published: March 12, 2013

Ogilvy’s Tips

Back in 1982, the man who would inspire a series of “Mad Men” sent an internal memo to his staff at Ogilvy & Mather, a leading advertising firm founded in 1948. In the memo, Ogilvy detailed ten ways that his…

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More Guerrilla Gone Right!

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It’s just so swell to see people getting it right when it comes to “off-the-cuff” campaigns that capture attention and make a great impression. A few weeks ago, we gave you a few examples of guerrilla marketing that was funny,…

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Published: Mar 11, 2013
Author: Liz Alfano
Comments: 0
Filed Under: Advertising, Marketing

Social Media Power

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The general population uses social media in huge numbers and that’s not news. Advertising and marketing companies are knee-deep in social media and that’s not news, either. But the actual numbers are pretty interesting to look at and we think…

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Published: Mar 04, 2013
Author: Liz Alfano
Comments: 0
Filed Under: Advertising, Consumer Habits, Infographic, Social Media

Font Fave: Perla

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We are crazy around here for a unicase font such as Perla — so elegant, refined and sexy! Check out the entire Perla font family designed by Gareth Hague here.

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Published: Mar 01, 2013
Author: JenCasperson
Comments: 0
Filed Under: Font Fave, Typography

The Female Advantage

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As an agency owned by women, run by women, staffed by women (well you get it…we’re an agency of women at Tarte Creative Marketing) we stop and read them when we see articles about women in advertising and creative roles….

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Published: Feb 27, 2013
Author: Liz Alfano
Comments: 0
Filed Under: Advertising, Employment

Oh, to be Carnival’s agency…

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All companies hit bumps in the road and need an agency from time to time to get their image back on track, but right now the media storm surrounding the Carnival Cruise line is pretty intense! We aren’t sure if…

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Published: Feb 25, 2013
Author: Liz Alfano
Comments: 0
Filed Under: Advertising, Marketing