Are you a person who will walk down the aisle of the grocery store, or through the makeup department or around the wine store and purchase something just because of the way it is packaged? If it looks pretty, then you purchase it? I admit it, I am that person – and it drives my husband crazy! I can walk into Sephora with no intentions on buying anything (because I don’t need anything) and walk out of there with a bag full of products that are packaged perfectly.
I love packaging. It is design on a 3-D level and the results can be amazing. Not every designer is great at package design, but the ones who are make me want to stare at their designs all day. Below are just a few examples of what I feel is fabulous packaging.
Some of these examples I love for the simplicity of the design. That simplicity helps them to stand out on a shelf full of clutter. Others I love for the use of fonts. There isn’t one style that I like – it just has to stand out to me.
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If you have a product that you need packaging for, Tarte Advertising is here to help. Give us a call and let us show you our portfolio that includes a range of packaging projects we have completed for clients.
Do you have a favorite package design? Let us know what it is and why.