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Archive for December, 2009

Another Social Media Chart Topper

Tuesday, December 29th, 2009

While The Global Language Monitor announced that Twitter is the Top Word of 2009 in its annual global survey of the English language (see earlier post), Experian® Hitwise® has analyzed the top 300 search terms for 2009 and Facebook was the top-searched term overall. This is the first year that the social networking Website has been the top search term overall, accounting for 0.67 percent of all searches. In fact, four variations of the term “facebook” were among the top 25 terms.

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Facebook moved up from the 10th spot in 2008 to the top spot in 2009. MySpace was the second most-searched term in 2009, followed by Craigslist, YouTube and Yahoo Mail. Analysis of the search terms reveals that social networking-related terms dominated the results, accounting for 2.48 percent of the top 300 searches.

Adding up common search terms – e.g., facebook and facebook.com – Facebook terms accounted for 1.09 percent of all searches. MySpace terms accounted for 1.02 percent, Yahoo terms accounted for 0.95 percent, Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent.

Click here to read more.

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LOGO DESIGN PROCESS

Monday, December 21st, 2009

Shown are some logo concepts that Tarte Advertising developed for Keep It Tight Fitness – a Cincinnati-based, women’s only gym dedicated to helping women sculpt and sexify their bodies. The goal was to develop a strong, yet feminine mark that combined fitness and being a strong woman. Their were several great options generated, but the logo that was ultimately selected (bottom, in color) fit the clients vision. kit_logo_sheet


Stay tuned…Tarte Advertising is working on an exciting website redesign for Keep It Tight, as well.

Are you interested in getting amazing logo concepts to start or re-brand your business? Call Tarte Advertising today at 513.984.8278.

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Topping The Charts of 2009

Sunday, December 13th, 2009

In case you still aren’t sure about Social Media and how many people are taking advantages of its power, here is one more reason to believe. The Global Language Monitor has announced that Twitter is the Top Word of 2009 in its annual global survey of the English language. Twitter, in case you don’t know, is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the authors’s profile page and delivered to the author’s subscribers who are known as followers.

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According to the Global Language Monitor, which examines language usage across the world, “Twitter” beat out words like “Obama,” “H1N1,” “stimulus,” “vampire” and “2.0″.

“In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words.  Twitter represents a new form of social interaction, where all communication is reduced to 140 characters,” said Paul JJ Payack, President of The Global Language Monitor.  “Being limited to strict formats did wonders for the sonnet and haiku.  One wonders where this highly impractical word-limit will lead as the future unfolds.”

To read more about the top words, phrases, and names of 2009, click here.

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