7 reasons why your business needs a Facebook page

1. Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage)
2. Pages allow a business to engage fans with Rich Media (video, pictures, events)
3. Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics)
4. Pages let a business increase SEO (pages show up in higher Google keyword searches)
5. Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business.
6. Pages allow you to arrange Tabs in the order you like (with the exception of the Wall and Info)
7. Pages allow you to force a particular tab to open first for new visitors.  Example: You can have a tab that introduces your team, your area, or you.

Reference: http://areweconnected.com