How many Fans (or Likes) do you have?
How many Followers do you have?
How many Subscribers do you have?
How many people are you Linked to?
Does this all really matter? My answer is yes – and no.
There are so many businesses out there that are so overly concerned with how many fans, followers, subscribers, etc. they have, that they aren’t thinking about the big picture – the REAL numbers.
Obviously it is important to have Fans if you are going to have a Facebook Page. If you are going to be Tweeting, then by all means you will need some Followers. The thing to think about this: What are those people doing for your business? Are they following your advice and telling others about you? Are they stopping in to your restaurant and eating with you? Are they showing up at your events? Are they making purchases from your business? Are they giving to the campaign you are trying to raise money for?
If you can’t give positive answers to these above questions, it may be time to seriously think about how and why you (and your employees) are spending time in the various social media outlets.
You can have all the Fans, Followers, Subscribers in the world, BUT, if you aren’t seeing a solid “return on your investment” (whether that is an investment or time or money or both), you might as well not have any fans at all. Wouldn’t it be better to have 100 Fans that were all genuinely interested in what you had to say, promote, sell, etc. rather than having 1000 Fans that didn’t care at all? When you post something relevant on Facebook, your Fans should respond. How they respond will vary, but response is necessary for success.
Don’t waste your time trying to be the business with the most Fans – be the business with the best results from your Fans! Remember: quality – not quantity.
