Published: August 17, 2011

Entertainment in the Ad-mosphere

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From the latest in viral videos and buzz-worthy content, to unique ad campaigns and social media network upgrades, it comes as no surprise that we’ve been plenty entertained here in the office at Tarte. Creativity, innovation and humor are among the many qualities that we crave in our personal and professional lives, which of course is further cemented by our comical work environment. Nevertheless, it’s always a great way to start the work day when your inbox greets you with a little nugget of advertising joy sent by a colleague OR a post is made to one of our many social media channels that sparks a frenzy of conversation.

(You should know.  We share it all with you… well, almost.)

Of all the new thoughts, ideas, articles, advertisements, trends, and more — Here is my Top Ten: inspirational, attention-grabbing, and all over LOL-worthy happenings in the ad-mosphere as of late and in no particular order:

1. HOPA Dry Erase Girl (Quits her job!)

Now, I don’t care to admit when I’m behind in the world of viral humor, let alone when I’m behind a whole calendar year. However, this had to be the most entertaining, jaw-dropping thing to enter my inbox this weekend. If I remember correctly back to well, yesterday, my first thought: WHAT?! Next thought: You go girl!

Check out the link below for the full article at thechive.com: Girl Quits Job on Dry Erase Board

While, indeed, this did turn out to be another (successful) hoax concocted by the site’s creators, it certainly reminds us all of our insatiable appetite for a good story and some deliciously juicy entertainment. Props to the guys at theChive for making it happen and punking the public yet again.

 

2. Spotify

More productive than turntable.fm and perhaps a bit more office-appropriate at that is Spotify, the latest in music compiling, playing, discovering, and sharing. Spotify is “all music, all the time”, as it is both a free and mobile service, in which account holders may retrieve music from an extensive library of over 15 million tracks to compile into playlists and share with friends anytime, anyplace. An interface that is reminiscent of the Kazaas or Napsters of years past, makes for easy navigation and music accessibility. Did I mention that one of the very masterminds behind the ever-controversial Napster, Sean Parker, is in fact one of the many behind Spotify as well? You heard it right! Again, I digress.

Though admittedly, Spotify is less interactive than turntable in that it lacks the same 90’s chatroom capabilities, it does contain a newsfeed functionality, which keeps users in-the-know of music happenings, including various artists and recent song suggestions. The allure here being: Users have the ability to listen live by streaming songs from their account, to save playlists for later listening pleasure (offline), or to listen-on-the-go (depending on account level). Not only is this searching and listening made easy, but also sharing and accessing jamz is easy to do without the added pressure of download times and monopolizing computer space.

 

Check out http://www.spotify.com/ for info on how to receive an invite!

 

 

3. Old Spice Guy vs. Fabio

“I hope you’ve been well. Actually, I know you’ve been well because I’ve been watching you and not in a creepy way… only in public places at appropriate times from afar like a big brother slash superhero-life figure minus the biological relation, who cares about your safety deeply.”

Perhaps you’ve been distracted by helping baby pelican birds or painting houses for elderly people who lost the ability to paint? Maybe you’ve been busy building an orphanage or ripping out mass loads of weights and can’t get to the internet to check out the hilariously funny, charming and attractive ‘old’ Old Spice guy take on Fabio for the title of most handsome-est Best-of Old Spice guy?

Fear not, dear readers, he is back. In case you’ve been following the nothing-short-of-amusing ad campaign by Old Spice, which increased in popularity due to its incredibly toned, deep-voiced public figure (and witty brand characteristics), Isaiah Mustafa is back by popular demand.  In a recent challenge by new figure, Fabio (yes, Fabio), the ‘old’ Old Spice guy accepted said challenge and without any shed of doubt won in a voter poll on which they’d like to see as the face of Old Spice. Advertising genius at work.

Fabio Challenge

 

4. Facebook Nostalgia

 

In case you missed it while cruising Facebook during your daily social media regimen, the world’s largest social network quietly rolled out a new feature displaying statuses that were posted on that given day one or two years ago.  And, this doesn’t just apply to your personal statuses. Keep your eye out while cruising other’s pages (specifically photo albums) for the “On this Day” box, and you will notice their posts from years past— here you can tell who was really lovin’ life… or hating it.

Although their intentions with this feature are unknown, it’s proven to be a fun little addition to the product, while also reminding users of their investment to Facebook over the years, including the impact it has had on each of our lives.

 

Has Facebook been reminding you of status updates from your past? Let us know what you’ve been seeing or what you think about what you’re seeing and any thoughts on the new feature in general!

 

 

5. (G)mail Intervention

“You’ve probably already been improving the lives of your friends and family by helping them switch to Gmail, but we all have that one friend who hasn’t made the jump. Who’s been indifferent to your prods and reminders. Who still emails you from that embarrassingly out-of-date address, an address that should be laid to rest like so many other items of it’s time.”

(Cue floppy disk, portable disc player, VHS cassette, and… scrunchy.)

In an attempt (of many) for world domination, Google has created a unique way to recruit more Gmail account holders by way of our very loved ones, who advocate for the email hosting service by encouraging them to join and quite literally staging an email invention by email. You can also visit: http://www.emailintervention.com to customize your intervention email, selecting messages:

1.) Straightforward: I’m here to help

2.) Concerned: I’m worried about you

3.) Outraged: You’re embarrassing me.

Whatever the reason, if you ever wanted your friends to get onboard with Gmail (maybe find yourself another daily Gchat PIC?) — here’s your solution. 778, 547 Interventions and going strong! Google, you have quite the way, you do.

 

6. Caricatures on Facebook

 

This could be you! With the help of artist Adam Ellis, your Facebook profile picture could be interpreted for you using his unique style of caricature drawing. Be careful what you post though, friends, your picture could be next and not nearly as flattering as may be depicted (sike!). But seriously though, see above for images from his series entitled “Never Be My Friend”, which of course was created with purest of intentions… purely for fun that is.  And, all of which I am LOV(E)-ing!

Visit Books of Adam for more entertaining sketches and insights into the artist’s daily life.

 

7. Computer Vision Syndrome — An Infographic for the Eyes

 

How fitting, right? At point 7 of 10 that I’m on of writing this blog, I am already feeling the effects of CVS and it’s only 10 a.m. While I’m hoping this serves as an amusing break in your workday, I also feel ya on the whole blurry-eyed, achy feeling from too much eye-to-screen contact. Well, here’s a teaser from the infographic “Healthy Eyes”, which provides a number of tips and techniques for how to ease your eyes into the digital world.

Check out the article on Mashable for the full image, which also gives you a peek at present and future technology aimed to help us adapt to the inevitable.

 

8. 6 Creative Uses for iPads — Small Retailers & Lovers Alike

Though I’ve not personally jumped on the iPad bandwagon, with the majority of the world In the thick of this type of technology, they have been some interesting ways to leverage social media and technology in small business while also contributing to the consumer experience. Whether it’s shops and salons or local restaurants, businesses are getting onboard with the digital world just like everyone else and are using it in ways to grow their business.

Scenario 1: iPad as the Waiter at Stacked in LA

“The iPad allow guests to control the flow and timing of their experience,” says Paul Motenko, co-founder of Stacked. “Guests can order a drink and appetizer and then entrees and desserts, when they are ready — or their whole meal at once to move things along faster.” Guests also have the option to pay via iPad (credit card info is encrypted for security purposes) without the extra wait and added hassle of server bringing the bill.

Scenario 2: iPad as Entertainment at Tenoverten in New York

Don’t worry, they haven’t said goodbye to glossy magazines just yet!  Though, this Tribeca nail salon has found ways to please her patrons by positioning iPads at each station instead for customers to use as they please. “It’s a great tool for them to multitask while taking a little time out of the day for themselves,” she says. “And it’s one of the most differentiating things about our business as we are the only nail salon in the world that has an iPad at every manicure station.”

 

For additional uses, check out Mashable’s article: 6 Creative iPad Uses for Small Retailers

 

9. Getting Inked for a Good Cause!

Would you consider getting a crowd-sourced tattoo? What if it was for a good cause? According to The Social Tattoo Project:

“People care about a world crisis… for a week. But we think the world’s issues deserve more than just a moment of empathy. The Social Tattoo Project is making empathy permanent. Our volunteers are getting tattoos that represent worldly issues, but they have no idea what their tattoos will be. They are letting you decide.

For each tattoo, we will post 4 trending topics on Twitter, and the most tweeted trend will be the subject of the tattoo. To vote, tweet #socialtattoo and your #favorite trend of the 4 to @social_tattoo . With your vote and our volunteers’ skin, we can make what the world empathizes with today, what we care about forever.”

So, maybe you’re not into ink, and that’s okay. Regardless of your personal opinion on the matter or your taste in tats, it’s always cool to stumble upon unique causes with great intent, especially when social media is used in interesting ways to launch said cause and ultimately bring people together.

 

10. Project Cuddle Introduces John Stamos’ Guide to Cuddling

In support of John Stamos’ charity Project Cuddle — a nonprofit geared towards saving abandoned babies (681 in U.S. & Canada to date) — he and former co-star (Bob Saget) of the 90’s sitcom Full House, recently got together for a cuddle sesh in order to generate awareness about the rising issue. To say that the thought of Stamos and Saget in a loving embrace may bring to mind a few mildly disturbing images is quite the understatement. It is, however, hilariously funny and certainly contains quite the ‘wow-factor’ that they were likely going for.  Oh yeah, they went there.

You may not look at uncle Jesse or Danny Tanner in the same way as before, but if you have an appetite for boundary-crossing humor — consider yourself satisfied.  Oh yeah, and that part about not looking at uncle Jesse the same?  I’d be lying if I said that John Stamos’ good looks didn’t grab my attention even as a 9 year old.. but, you know, without the whole wild mullet ‘do.

Check out the 3-minute clip of this Equal Opportunity Stud that has us falling off the chair and gasping for breaths it’s so funny.  Be warned this video contains sexual references and occasional profanity. See: Stamos Snugglefest

 

Find something you like? Tell us! Leave your comments below, and share with us what’s floating your boat this week!

 

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