Kids take all the joy out of shopping. Or at least that’s what the “American Mom Report” from BabyCenter and ComScore shows.
Mom’s are up for trying anything they can to save time/effort in the shopping process. Here are some ways they are trying to do this:
- 40% have shopped using a mobile browser in the past 30 days
- Moms were more than three times as likely to text a picture of a product before purchasing it (That way, she can get confirmation from a friend that the top is cute, and therefore avoiding another trip to the store for a return)
- Moms view shopping as competitive in terms of saving and are much more likely to scan a bar code or QR code to save money — even for savings under $5.
Don’t overlook the busy mom when considering a mobile platform or QR code campaign.
