With a navigation bar featuring pages like Trends, Wishlist and Your Style, it looks like any other fashion or e-commerce site. But PurplePurse.com is actually a site designed to encourage people to talk openly about domestic and financial abuse.
“It gives you the tools you need to make talking with your friends about domestic violence come as naturally as chatting about fashion,” says Clicktoempower.org
PurplePurse.com is a part of The Allstate Foundation. Since 2005, The Allstate Foundation have partnered with The National Network to End Domestic Violence to help survivors of domestic violence build their financial skills as a way to escape abusive relationship, get safe, stay safe and thrive.
They also have a pretty robust social media presence to help spread the word, while telling the amazing stories of domestic abuse survivors. You can find links to their sites here: Facebook, Twitter and YouTube.
Here are some startling facts that we learned while on the site:
- One in 3 women will be abused in their lifetime.
- Research shows that lacking financial knowledge and resources are the main factors that keep victims in relationships with their abusers.
- 74% of Americans personally know someone who is or has been abused. However, 75% Americans also fail to connect domestic violence with economic abuse.
- 96% of domestic violence victims who are employed experience problems at work due to abuse
- 33% of all police time is spent responding to domestic disturbance calls
- 57% of cities cite domestic violence against women and children as the top cause of homelessness
- Over 75% of Americans believe the recent economic downturn further strained domestic violence victims and survivors
Check out PurplePurse.com to learn more.