EyeTrackShop, a start-up that runs eye-tracking studies for advertisers teamed up with Mashable to find out where users are looking on some of the most popular social networking sites
We chose to feature the results from Pinterest, Facebook and Twitter, as those are some of the main social networks we use to not only promote out clients, but ourselves!
Overall takeaways are:
- Profile pictures matter. The site feature that attracted most attention on Facebook was the profile photo. This is why we suggest to our clients that they create monthly or quarterly profile pictures to keep visual interest and help promote current offers and features.
- Who you know gets noticed. Even if for no better reason than their placement on the page, people do look at those little thumbnails of friends that appear on many social profiles. You can see this in the data from the Facebook and Twitter profiles. However, this is not the case with Pinterest, as this social network focused on the images and not the contributing user.
- Content on top wins. The further something is down a page, the fewer number of people look at it. This was true on content-focused profiles such as Pinterest and Facebook, but did not affect Twitter as severely.