Undisputed Marketplace Leadership. – Hershey’s
We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. – Global Gilette
Company Missions Statements: Often bland, and rarely read. They can most likely be found within the first few pages of a The Annual Shareholders’ Report, or on the wall in the Executive Suite. But what good do they have?
Enter: Lush Cosmetics.
Where can you find their Mission Statement? On every bag that they give to every customer that purchases an item from them. Between their openness to share their mission statement in such a public way, to the openness and honesty of their mission, Lush Cosmetics is a great example of how to take a Mission Statement one step further than just hanging it in your office or writing a paragraph to stick on your website.