Pinterest’s referral traffic to retailer sites is booming. But does that turn into sales for the brands? Well, recent research is showing that it is! Check out some of the promising facts we found below:
Pinterest users follow an average of 9.3 retail companies compared with 6.9 retailers for Facebook
Source: 2012 Social & Mobile Commerce Study
Purchases by Pinterest users from a retailer on the site averaged $80 in value, twice what Facebook users spend per order.
59 percent of Pinterest users have purchased an item they saw on the pinboarding site
79 percent of Pinterest users are more likely to purchase items they’ve seen on Pinterest compared with Facebook users purchasing behavior
Here are the top 8 brands with the largest number of overall followers:
Here are 4 things that I have purchased in the past 3 months as a direct result from finding them on Pinterest:
