Misha’s Video Creations hired Tarte Advertising, Inc. to refresh their logo. Here are some of the concepts we created for them. The bottom one in color is the final logo that they chose.
Archive for the ‘Branding’ Category
Misha’s Video Creations: Logo
Monday, August 16th, 2010“I’m a Tarte” Tshirt Promotion
Wednesday, August 11th, 2010
The definition of “Tarte” - People always ask, so we’re ready to spill the beans.
When Audrey & Jen were starting the business, they were trying to decide on a dynamic, one-word business name that was unique and zesty. They came up with a plethora of names and couldn’t make a choice but they knew to move forward they had to make a decision. One night they both went home with a list of 20 potential names; the plan was for each of them to pick their top 3 and whichever one they matched would be the name. But neither of their choices were the same! The following night, Jen dreamt the word “Tarte” and couldn’t stop thinking about it. Audrey loved it too & the rest is history!
We asked our Facebook fans & Twitter followers to get creative and take a stab at how we created the name of our agency for a chance to win one of our new Tarte tshirts. Congratulations to Misha Bell who hit the nail on the head! Thank to all of our supporters for guessing! Here are a few of our other favorite entries:
Misha B It just popped into your head one night; a dream.
Jennifer U I immediately think of Tarte meaning spunky & sassy, but also think of a Tarte as a small treat, instead of a larger pie… like you are the small agency with the big thinking 
Either way, I think you rock!
Andy K All I know is you put the “art” in Tarte. Great work!
Colleen R When I hear “Tarte”, I think of an experience that awakens and arouses the senses, which is what good design does. I’m guessing, though, that the fact that the agency was founded by a couple bright, spunky gals might have had something to do with it, as well! Am I right?? : )
Nancy D Fresh.bright.ripe!
Darrah C Tarte says to me… Sharp, fresh, cutting edge. Hey! That’s your company!
Gabby B Definition: Team, Awareness, Relationships, Tactics and Ethics! Am I even close?
Amy S Tarte to me means sweet and special. Like the little french treats you’d find in a case, walking into a Parisian patisserie. Everyone I’ve worked with - employees and clients - at Tarte has been very sweet, special and a “treat” to work with!
Lauren K Addiction to sweet tarts?
LOGO DESIGN PROCESS
Monday, December 21st, 2009Shown are some logo concepts that Tarte Advertising developed for Keep It Tight Fitness - a Cincinnati-based, women’s only gym dedicated to helping women sculpt and sexify their bodies. The goal was to develop a strong, yet feminine mark that combined fitness and being a strong woman. Their were several great options generated, but the logo that was ultimately selected (bottom, in color) fit the clients vision. 
Stay tuned…Tarte Advertising is working on an exciting website redesign for Keep It Tight, as well.
Are you interested in getting amazing logo concepts to start or re-brand your business? Call Tarte Advertising today at 513.984.8278.
Cincinnati Spring Fling Logo
Tuesday, April 7th, 2009
The Cincinnati Horticultural Society’s Spring Fling Committee approached Tarte Advertising in 2007 about developing a logo for the Cincinnati Flower Show’s annual after party — Spring Fling. The committee was looking for a versatile logo that could be used for years to come (this is the second year for the logo). Tarte developed a logo that was fresh, fun and could be utilized in several different formats depending on where it was being used.
This year the party is on April 24, 2009. With the musical entertainment of DJ Will and Naked Karate Girls, an array of food, drinks and over 1,600 guests expected this year. The party starts at 8pm and continues until 1am at the Museum Center at Union Terminal.
See you there!
A Well-designed logo should…
Thursday, February 5th, 2009- Promote brand recognition and awareness
- Set the tone for your business (and its products)
- Look professional
- Last a lifetime to solidify your brand in the long-run
- Aimed at target consumers
- Reduce well — a logo should hold its integrity, even when reduced to an inch
- Work well in black and white, as well as grayscale — not just in color
- Establish an impact and the perception of a higher level of credibility
Need a logo for a new business venture? Do you want to update your current logo to make a lasting impression on customers? Browse the Tarte Advertising portfolio to see samples of our logo design.
