We came across this out-of-the-box billboard design and had to share!

Have a look at the “making of” video below for instructions on what you can do with 3,000 Newcastle bottle caps and a single light source.

Newcastle beer recently had a couple of artists (Ellis Gallagher and Pablo Power) put together a new and unique billboard using a technique called Shadow Art.  The 2 artists affixed 3,000 bottle caps to a Newcastle Brown Ale billboard, making an amazing shadow effect of a man reaching for a beer that can only be seen at night. Want to see it for yourself? The billboard is on display in San Diego’s Gas Lamp district through September 31, 2011.

Very cool Newcastle Brown Ale, it’s nice to see advertising in the form of ‘art’ be so effective.

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