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Archive for the ‘Social Media’ Category

It isn’t all about the numbers

Friday, September 3rd, 2010

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How many Fans (or Likes) do you have?

How many Followers do you have?

How many Subscribers do you have?

How many people are you Linked to?

Does this all really matter? My answer is yes - and no.

There are so many businesses out there that are so overly concerned with how many fans, followers, subscribers, etc. they have, that they aren’t thinking about the big picture - the REAL numbers.

Obviously it is important to have Fans if you are going to have a Facebook Page. If you are going to be Tweeting, then by all means you will need some Followers. The thing to think about this: What are those people doing for your business? Are they following your advice and telling others about you? Are they stopping in to your restaurant and eating with you? Are they showing up at your events? Are they making purchases from your business? Are they giving to the campaign you are trying to raise money for?

If you can’t give positive answers to these above questions, it may be time to seriously think about how and why you (and your employees) are spending time in the various social media outlets.

You can have all the Fans, Followers, Subscribers in the world, BUT, if you aren’t seeing a solid “return on your investment” (whether that is an investment or time or money or both), you might as well not have any fans at all. Wouldn’t it be better to have 100 Fans that were all genuinely interested in what you had to say, promote, sell, etc. rather than having 1000 Fans that didn’t care at all? When you post something relevant on Facebook, your Fans should respond. How they respond will vary, but response is necessary for success.

Don’t waste your time trying to be the business with the most Fans - be the business with the best results from your Fans! Remember: quality - not quantity.

Job Opening - Social Media Coordinator/Copywriter

Tuesday, August 24th, 2010

Social Media Coordinator/Copywriter

Tarte Advertising is actively seeking a full time Social Media Coordinator/Copywriter. This person will be responsible for overseeing multiple client’s social media strategies across various platforms, as well as Copywriting and Editing. The person in this position will also be responsible for other various tasks not directly related to social media, such as planning and coordinating various events.

Responsibilities include, but are not limited to:
• Create comprehensive social media strategies
• Implement and manage social media programs
• Monitor trends, tools and applications in social media and appropriately apply that knowledge
• Monitor the competition and be aware of market changes and developments
• Measure the impact of social media on the overall marketing efforts
• Meet with clients and present new ideas
• Create content for various social media platforms
• Interact with online communities
• Event planning and coordination

Skills & Qualifications
The individual for this position will:

• Be creative
• Be a self-starter and pro-active
• Go the extra mile
• Be willing to experiment
• Have excellent verbal communication skills
• Have excellent writing skills and a willingness to use them
• Be an out-of-the-box thinker
• Have the ability to work in a fast paced environment
• Be determined and driven
• Possess strong organizational skills
• Have an advanced knowledge and understanding of social media and networking platforms
• Be proficient on Mac computers
• Public Relations skills are a plus

Please email all cover letters and resumes to info@hellotarte.com. No phone calls please.

Tarte Advertising, Inc.
is a full-service advertising agency, located in Blue Ash, Ohio, serving clients nationwide. Our mission is to help businesses and brands develop, implement and carry out their marketing and advertising goals through research, strategic planning, new media efforts & effective creative design. Although we are a small agency, we think BIG, create BIG, and deliver even BIGGER results.

Fun Friday Video

Friday, June 18th, 2010

We love this hilarious, cute and clever commercial by Pedigree posted on Peter Shankman’s blog.
View here: Catching kibble at 1,000 frames per second

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7 reasons why your business needs a Facebook page

Monday, February 22nd, 2010
  1. Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage)
  2. Pages allow a business to engage fans with Rich Media (video, pictures, events)
  3. Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics)
  4. Pages let a business increase SEO (pages show up in higher Google keyword searches)
  5. Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business.
  6. Pages allow you to arrange Tabs in the order you like (with the exception of the Wall and Info)
  7. Pages allow you to force a particular tab to open first for new visitors.  Example: You can have a tab that introduces your team, your area, or you.

Reference: http://areweconnected.com

Another Social Media Chart Topper

Tuesday, December 29th, 2009

While The Global Language Monitor announced that Twitter is the Top Word of 2009 in its annual global survey of the English language (see earlier post), Experian® Hitwise® has analyzed the top 300 search terms for 2009 and Facebook was the top-searched term overall. This is the first year that the social networking Website has been the top search term overall, accounting for 0.67 percent of all searches. In fact, four variations of the term “facebook” were among the top 25 terms.

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Facebook moved up from the 10th spot in 2008 to the top spot in 2009. MySpace was the second most-searched term in 2009, followed by Craigslist, YouTube and Yahoo Mail. Analysis of the search terms reveals that social networking-related terms dominated the results, accounting for 2.48 percent of the top 300 searches.

Adding up common search terms - e.g., facebook and facebook.com - Facebook terms accounted for 1.09 percent of all searches. MySpace terms accounted for 1.02 percent, Yahoo terms accounted for 0.95 percent, Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent.

Click here to read more.