EdgeRank Checker created the handy infographic below. The big news? Only LARGE Facebook pages are benefiting from the hybrid news feed, while pages with under 1,000 Likes are taking a big hit.
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Archive for the ‘Social Media’ Category
Social Media isn’t a 9 to 5
Wednesday, November 2nd, 2011
When Marketers Post: When they are at work
When Marketers Should Post: When their audience is listening
We rely on several different analytic reports to determine when it is best to post for each client. For some clients, there are clear patterns, while for others, the audience is ever-chaning, due to kid’s school schedules, weather patterns, holiday times and promotional periods. The bottom line is:
1) Check your analytics often. What is the norm today might not be what it will be next week.
2) Post what, when and wow the audience wants.
Check out this great infographic that ArglyeSocial put together, showing the difference in engagement between B2C and B2B brands on Facebook and Twitter:
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95% Of Facebook Wall Posts Not Answered By Brands. Twitter Not Much Better.
Friday, October 21st, 2011
Only 5% of wall posts on brand’s Facebook pages ever receive answers. (Socialbakers)
AND
Only 29% of those tweet gripes were replied to by the companies in question (Maritz and Evolve24)
Brands must look at these new channels as the 
“social telephone” and ignoring customer complaints via social media is a huge mistake. While only 49% of people who Tweeted a specific complaint expected the company to read it, 83% of the complainants that received a reply liked or loved the fact that the company responded.
The study found that as respondents’ ages increased, so did their expectations that the company would read their Tweet. In addition, the group that liked receiving a response from a company the most were women 35 & up.
Why The Social Telephone Goes Unanswered
- Fear Companies believe conversation will turn negative in social media, and that answering gives greater exposure to complaints. Here’s the deal. Social media doesn’t create negativity, it puts a magnifying glass to it. Twitter doesn’t make people more upset, it makes them less upset (if you respond) – especially women 35+ who are disproportionately delighted to get a response on Twitter from a brand.
- Resources It’s true that social media doesn’t close at 5pm, and in fact many customers use social media during the night and on weekends, when it may be inconvenient for you to monitor and reply. But your corporate convenience is not the prism through which you should be gazing upon social business.
So who does well?
The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26% and 28%, respectively.
Who doesn’t do well?
On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent.
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LeftOut of LinkedIn: Women not utilizing the power of the business-focused social network
Tuesday, October 18th, 2011I got my first job out of college because of LinkedIn. I graduated in 2009 and spent my entire senior year networking in order to land a job in the horrible recession. I heard a statistic that nationwide, only 19% of college graduates my year had procured a job for after graduation. These numbers were quite troubling for me.
Oh hey, that's me!
So what I did was find Miami University Alumni on LinkedIn who worked at places I was interested in and sent them an invitation to connect, along with a personal message. I asked each person for 15 minutes of their time and each and every person I reached out said yes. Throughout my career, I have continued to use LinkedIn for various purposes.
So I was a little surprised to read the recent New York Post headline, “LeftOut of LinkedIn: Women missing from networking site.” Why were women being ‘left out’?
According to a 2011 PewResearch Center study, 56 percent of social-network site users are female, but LinkedIn users include nearly twice as many men (63 percent) as women (37 percent).
Why is this? According to the article, it’s because:
- Women tend to keep social media usage for personal purposes
- Women prefer to network face-to-face
“There are a couple of reasons for this,” Nicole Williams, LinkedIn’s Connection Director and author of the book “Girl on Top,” explains. “To begin with, women tend to network in person more predominantly than online. Additionally, while men are more comfortable asking for introductions or reaching out to second- and third-level networks, women prefer to create deeper connections with or through people they know.”
LinkedIn’s Williams, naturally, defends the company. “Women tend to keep social media usage for personal purposes,” says Williams. “But with the workplace becoming more and more gender-agnostic every day, this is a tool they should be looking to more. Since LinkedIn is specifically for business, it’s the ideal platform for someone who wants to keep their personal and business social-networking separate,” she says.
And some women swear by LinkedIn.
“While I enjoy to network in person, I find LinkedIn is a great way for me to reach out to people in a business capacity without the contrived feeling you’d get from doing so on personal social-networking sites like Facebook, MySpace or Google Plus,” says Jamie Maxner, assistant director of a New York City-based nonprofit.
And I swear by it too.
Women aren’t being “left out,” they are choosing not to be involved. There is a difference. Just because women prefer to network face-to-face doesn’t mean they can’t lay foundation pieces virtually. My belief is that LinkedIn and other online tools only help the in-person experience, bettering your face-to-face interaction.
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Digital is the new skinny jeans for the fashion industry: Kate Spade on top
Friday, October 14th, 2011L2, a think tank for digital innovation that brings together thought leadership from academia and industry to drive digital marketing innovation, released their FashionDigital IQ study, with one of our favorite brands coming in at the top!
Kate Spade received a “Genius” ranking which means:
Digital innovation is a point of differentiation for these brands. Site experience is searchable, shareable, and mobile-optimized. Social media is embedded into marketing DNA, and campaigns are integrated across multiple digital platforms.
Sheesh, that’s a long explanation. For all of us visual folks, here’s what that means:
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