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Archive for the ‘Stats’ Category

Getting the best out of your Googling

Wednesday, July 7th, 2010

How often do you cruise past the third Gooooogle o? For many of us, we expect to find what we’re seeking on the first or second page of the search results or we’re re-phrase our search and keep scouring. Use these simple shortcuts to produce better results for your searches.

Narrow down your search
When searching for information that may get clogged with the same term but a different item or category, place a hyphen (as a minus sign) before the term you want to exclude and Google will omit the pages with those words. Be sure to type a space before and not after hyphen.
Example: Coffee –Starbucks –Dunkin Donuts

Use file names
Google will only retrieve relevant files if you request specific file types. For Excel, PowerPoint and PDFs, this is a great trick (filetype: xls, ppt, pdf)
Example: Maytag washer manual filetype: pdf 


Where did I see that again?
You may have forgotten to bookmark that great dress you saw while shopping online. Now you’re ready to spluge and you can’t recall which site it was on. Use intitle: “Theory dress” in your search. This will seek the term in the title bar of Web pages – don’t use a space between the colon and quotation marks for the phrase.
Example: intitle:“Theory Dress”

Clean it up
You may be interested in diets but goodness knows that you’re not interested in 345 new fad diets to lose that extra 5 pounds. Use quotation marks around the phrase and eliminate relative information that you’re not interested in finding.
Example: “raw food diet”

Simple tricks such as these can decrease time spent and increase the amount of relative results in your daily searches; make a habit of using these shortcuts and become the go-to info resource in your office!

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Another Social Media Chart Topper

Tuesday, December 29th, 2009

While The Global Language Monitor announced that Twitter is the Top Word of 2009 in its annual global survey of the English language (see earlier post), Experian® Hitwise® has analyzed the top 300 search terms for 2009 and Facebook was the top-searched term overall. This is the first year that the social networking Website has been the top search term overall, accounting for 0.67 percent of all searches. In fact, four variations of the term “facebook” were among the top 25 terms.

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Facebook moved up from the 10th spot in 2008 to the top spot in 2009. MySpace was the second most-searched term in 2009, followed by Craigslist, YouTube and Yahoo Mail. Analysis of the search terms reveals that social networking-related terms dominated the results, accounting for 2.48 percent of the top 300 searches.

Adding up common search terms - e.g., facebook and facebook.com - Facebook terms accounted for 1.09 percent of all searches. MySpace terms accounted for 1.02 percent, Yahoo terms accounted for 0.95 percent, Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent.

Click here to read more.

U.S. Newspaper Circulation Falls 10%

Wednesday, October 28th, 2009

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(Article from New York Times, October 26, 2009)

The two-decade erosion in newspaper circulation is looking more like an avalanche, with figures released Monday showing weekday sales down more than 10 percent since last year, depressed by rising Internet readership, price increases, the recession and papers intentionally shedding unprofitable circulation.

In the six months ended Sept. 30, sales fell by 10.6 percent on weekdays and 7.5 percent on Sundays, from the period a year earlier, for several hundred papers reporting to the Audit Bureau of Circulations. That means that the industry sold about 44 million copies a day — fewer than at any time since the 1940s.

The figures join a list of indicators of the industry’s health — like advertising and newsroom headcounts — that, after years of slipping, have accelerated sharply downward, as newspapers face the greatest threats since the Depression. Through the 1990s and into this decade, newspaper circulation was sliding, but by less than 1 percent a year. Then the rate of decline topped 2 percent in 2005, 3 percent in 2007 and 4 percent in 2008.

A driving factor has been the collapse in advertising, with revenue down 16.6 percent last year and about 28 percent so far this year, according to the Newspaper Association of America. The ad slowdown pushed papers to raise prices to make up some of the loss, driving down sales, and it has forced them to consider charging for access online. Less advertising has also persuaded papers to drop delivery to customers who live in outlying areas, are intermittent subscribers or have low incomes.

Industry critics say circulation has also fallen victim to budget cuts that have made newsrooms smaller and papers thinner. “I’ve worried for a long time that they’re losing readers because they’re offering less, and I think we’re seeing the effects of that,” said Alan Mutter, a newspaper consultant who writes a blog about the industry called Reflections of a Newsosaur.

Read more…

2009 Holiday Season Sales Expected To Be Flat

Sunday, October 4th, 2009

42 percent of U.S. consumers expected to spend less this holiday season

With the nation seemingly emerging from recession, American consumers remain skittish about spending their money during this upcoming holiday season according to new research from The Nielsen Company.  Households continue to focus on “essential gift giving” such as staple consumables, candy, beverage/alcohol and entertaining at home, and 86 percent said that they expect to spend the same or less this year than last — with a 7 percent increase in those indicating they would spend less.  Overall, Nielsen is projecting that holiday sales will rise 0.03 percent this year, accounting for $90 billion in dollar sales. Read more…

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