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Archive for the ‘Tarte Advertising’ Category

New Website Launched: Sales Genesis

Wednesday, January 25th, 2012

 

Most recently, we’ve had the great pleasure to complete a website for a new client. Check it out here:

Sales Genesis, a marketing, lead generation and sales firm based here in Cincinnati, came to Tarte with the opportunity to create their online identity, and of course, we were more than happy to oblige.

Sales Genesis helps businesses find new opportunities, drive sales and increase revenue by providing marketing, lead generation, and sales support all in once place. Their sole purpose is to enable their customers to close new business in a fast and effective manner.

Tarte designed a simple, easy to navigate website for Sales Genesis that conveys their purpose through case studies and a thorough service breakdown.

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Happy Holidays From Tarte!

Thursday, December 22nd, 2011

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Tarte Celebrates Its 5th Birthday!

Monday, December 19th, 2011

We are thrilled to be able to celebrate the 5th anniversary of Tarte Advertising! As a thank you present to all of our clients, vendors and those who support us, the Tarte girls decided to embarrass ourselves publicly and post pictures of ourselves when we were 5.

Audrey - Partner and CEO

Jen - Partner and Chief Creative Director

Chelsea - New Business + Relationship Leader

Renee - Social Media Manager

Amanda - Designer

Liz - Copywriter

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Tarte Tells: We tell you our favorite apps and new product finds

Thursday, December 1st, 2011

We’re starting something new: “Tarte Tells” will be a collection of blog entries where everyone contributes to a series of questions and corresponding answers. Our first set of questions is all about apps, products and brands:

The Team

The Questions

What are the top three apps you use on your phone?

What product have you experienced lately that you can’t believe you lived without for so long?

What is your ‘go-to’ brand that you will buy forever?

The Answers:

What are the top three apps you use on your phone?

Amanda – Facebook, Twitter, Pandora

Audrey –   Facebook, Postagram, Sharebuilder

Brittany – Facebook, Twitter, Google Maps

Chelsea -  Facebook, Twitter, Google Maps

Jen        -  Facebook, The Weather Channel, Shazam

Liz         -  Google Calendar, Flashlight, Handrite

Renee   -  Shazam, Open Table, Wine Spectator

What product have you experienced lately that you can’t believe you lived without for so long?

Amanda – My Dyson vacuum. We got it about 6 months ago and I can’t believe I ever vacuumed with anything else

Audrey -   The Logitech laptop tray and my InStyler

Brittany -  NARS blush (recently as in 1 year) & Matte Red Lipstick

Chelsea –   Neutrogena Makeup Remover Towelettes

Jen –           Suki exfoliate foaming cleanser and the Bissell Spot Bot

Liz -            A flat iron for my hair!

Renee -      The Magic Bullet Blender. Although I’ve had it for two years, I’ve just started using it daily

What is your ‘go-to’ brand that you will buy forever?

Amanda – Apple products

Audrey -   Definitely Apple products. I can’t even think of another brand that comes close

Brittany – Gap

Chelsea -  Apple products and Edys Slow Churned Ice Cream

Jen        –   Diet Pepsi

Liz         -   Unsalted Butter, All Natural Peanut Butter and Aveda hair care products

Renee   -  Adidas Gym Shoes

 

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Facebook Advertisers Can Target Users by Zip Code

Friday, August 12th, 2011

Mashable posted Facebook’s newest advertising change this morning, revealing the new ability to target users by zip code:

 

Advertisers wishing to target Facebook members in specific zip codes can now do so. The social network has made the new targeting option available to advertisers via Facebook’s Power Editor and Ads Manager self-service tools.

Facebook has confirmed that zip code targeting, which was spotted by Politico, is now available in the U.S.

“The zip code targeting launched yesterday and this change was made due to requests for such a change,” a Facebook spokesperson tells Mashable.

Advertisers, previously able to target members by country, state or province, can now direct ads and sponsored stories to users in more localized areas.

“Over the past few months Facebook has been showing sidebar modules asking users to confirm which of several zip codes they are closest to or live within,” Inside Facebookreports.

Now that advertisers have the potential to reach hyper-local audiences, what types of ads should Facebook users expect? Local merchants and small businesses are the most likely candidates to promote products and services by zip codes. Politico also theorizes that the addition of zip code targeting will factor into upcoming elections.

“In an election cycle when social networking is expected to play such a big role, Facebook’s new program signals its intention to be a major player in the sprawling, and lucrative, market of local campaigns,” the site contends.

Why we’re excited:

  • Several of our clients are local merchants and small businesses. This new ability to hyper-target people in their area will be greatly beneficial in any upcoming Facebook Ad campaigns. Better targeting = More relevance to the consumer. Hoorah!

Helpful tools:

  • We immediately searched for a thorough and legitimate way to search for zip codes. USPS has several ways to search from them. Check it out here: http://zip4.usps.com/zip4/

 

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