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Social Media Day at Glance, from your local Cincy Tarte!

Thursday, July 7th, 2011

 

Middle of the week got you down?  Do you find yourself already counting the days (hours? minutes?) until the weekend?  Well, as we continue to come down off the post-holiday-extended-weekend high, congratulating America on yet another year of ‘birth’, I say we pump the breaks a bit.  Take it easy.  And, let’s talk social media for a moment.  After all, we are talking about Mashable’s Most Social City Contest winner for 2011— Cincinnati — and we did just conclude celebrations worldwide in honor of the second annual Social Media Day event just last week.

Though back to the point of who takes the much-desired cyber cake, one might ask, “Cincinnati, REALLY?!”.  I mean, we haven’t exactly received international praise for our leadership in the online world.  Nevertheless, the loyal Cincinnatian’s response to said question remains: “Chyeah… REALLY!”, “Boo-YAH!”, “IN YOUR FACE!”, oh, and “Take THAT!”.  I digress…

Admittedly though, I too, was puzzled by the results here, especially when considering, 1.) the prevalence of new apps being developed each day (in other larger cities), 2.) of social-media based start-up companies developing (in other larger cities), and 3.) that the sheer volume of people inhabiting said cities are also using these same, perhaps even additional social media outlets (in other.. larger.. cities).  It seems as though little old Cincy would be left with far too little a chance to take the title of a giant, right?

… Wrong!

Much to my (pleasant) surprise here, the clouds opened.  Then, the digital technology and media news gurus— dare I say, gods? — at Mashable spoke and said, “Let there be a light,” *and a little less rain, please!* “for Cincinnati.”.  The seemingly small, mighty queen city has since taken the title and shall wear it proudly.  (Amen!)

Still, we are delighted, honored, and quite appreciative of the enthusiastic efforts from our great city’s leaders/ community members, as well as the staying power of Cincinnati’s social media users, without whom this award would not be possible.  Let’s not forget, though, that it was the creative endeavor of one, Blair Ward (22 year-old NKU student), that caught the attention of and convinced our pals at Mashable that Cincinnati IS worth talking about and IS equally deserving of some social media pioneering recognition (see WHY here).

While this was quite the party-starter for Cincy’s Social Media Day shindig, taking place at the Pub in Rookwood — cities, states, and countries alike celebrated with their own idea of a good time, from bowling with 400 of their new potential Facebook friends (New York) to downing ice-sculpted shots with that cute little #smd logo as shown above (in Turkey).  The goal here being: To celebrate (in an offline setting) the revolution of media becoming social and to acknowledge the advancements that enable people to connect with real-time information, communicate from miles apart, and have their voices heard.

SO, to all my patriotic friends still recovering from a weekend of debauchery (or relaxation)— who may have skipped out on the boat-loads of fun from Social Media Day June 30th, 2011 — let us not forget “the inventor of Facebook” (thank you, The Social Network) or your fave celebrities who constantly keep you up-to-date with the life you’ll (likely) never have.  Here is what YOU missed.. err maybe what you caught wind of on Twitter, Facebook, YouTube, and more amidst your holiday haze:

  • A deliciously awesome cake made for #SMDay in Cincinnati, the winners of the Most Social City contest. Photo by Christian Todd Photography.

  • #SMDay 2011 takes the beautiful Paris with festivities organized by James Medd and sponsored by Emailvision, LeNewz and Pearltrees.  See footage of the lavish event here.
  • Social Media Day affairs and Meetups continue to take Sao Paulo, Brazil much to the excitement of this gentleman, including one led by Anderson Criativo (local entrepreneur) that had nearly 1,000 attendees.  Remarkable!

  • Spontaneous #smday planking flash mob strikes London’s Soho Square.  Loving the creativity here.. very cool!

  • Here, Adam Ostrow (Editor in Chief, Mashable) and Damon Berger (Executive Producer, What’s Trending) sent out a quick message to all those in and outside of the LA area. As they geared up to host an event at What’s Trending Studios in celebration of Social Media Day, they also sought to raise money for the St. Baldrick’s Foundation to help cure childhood cancer.  One dollar was donated to the foundation for every tweet with the hashtag “SMDayLA” (#SMDayLA).
  • A clever comic strip created by The CommCouch, pokes fun at the primitive form of email, while playful jabbing at the unique ability of Facebook (like other social media outlets) to connect people of all walks of life… and styles.

  • Of course the day is not complete without a little post from Facebook.  Indeed the shot-callers here stepped out from behind the infamous and almighty connector to tweet @mashSMday for some serious reflecting.

  • Annnddd, in case you never caught it, oh a solid 10 months back when it released, this 2:41 long gem is what I like to call comedic gold.  Upon promotion of the then upcoming film, “The Social Network”,  Indy Mogul — a network dedicated to film fanatics and aspiring auteurs alike — released their own movie trailer, which served as more of a Twitter parody, if you will.  The description on the network’s YouTube station reads,

“If Hollywood can make an overly dramatic film about the early years of Facebook, why can’t we make an overly dramatic movie about Twitter? Or at least the trailer to that movie! Check out the exclusive (parody) trailer for “The Twit Network” right here on Rated Awesome!”


This is truly hilarious (and mildly inappropriate), and while it does poke fun at our growing obsession (mine included and especially!) with various social media networks- it is simply a humorous way to look at the nature of social media.

On that note, keep up the ‘Likes’, ‘pokes’, ‘tweets’, and reposts dear readers (and don’t forget to comment here!).  And, for my fellow Cincinnatians stand tall because we just got ourselves one BALLER global shout-out!  Let’s hear it for the Queen City!

 

 

 

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Introducing…

Tuesday, June 28th, 2011

Introducing the most recent addition to the Tarte team, Chelsea Clements, our New Business Development Leader! Chelsea has actually been with us since May, but we have had her so busy – and she has had US so busy – that we are just getting around to posting a bit about her (sorry Chelsea!) We are thrilled to have her on board here with us and we guarantee you will see a lot more to come from her! Make sure to stay tuned for some fabulous new developments that she is helping us with and feel free to send her an email to say hi! Trust us – she is one of the friendliest people we have ever met!

 

“I’m a Columbus girl (O-H!), transported into a Cincinnati world.  I attended Miami University, where I earned my BS in Strategic Communication and Interactive Media. Prior to Tarte, I had been working in advertising with many Fortune 500 companies as clients, but felt something was missing. So I took a sabbatical from advertising and worked at Nordstrom to give myself time to refocus on what I wanted to do with my career (and get a shopping discount, let’s be honest). It was working at Nordstrom that made me discover that I have a passion for working closely alongside clients to help them find exactly what they need (and even give them the confidence to try out something they hadn’t thought of). Tarte was exactly what I was looking for.

When I’m not at work, I can be found doing one of the following things: walking my dog around my neighborhood in Mt. Adams, watching a plethora of reality TV shows on DVR, avoiding cooking and cleaning, and wishing I could be tan (silly fair Irish skin).”

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Just Launched: New Oxford Physical Therapy Website

Wednesday, June 8th, 2011

Oxford Physical Therapy is a Cincinnati-based physical therapy facility with 10 tristate locations. With their business quickly expanding, Oxford Physical Therapy knew they needed to update the look and feel of their website, giving their users a better online experience.

The biggest issues the client was facing with their old website was not being able to manage the content on their site – essentially, easily update the site when they needed to. Keeping that in mind, we developed the new site within a WordPress platform that makes content changes simple.

The new Oxford Physical Therapy site is extremely user friendly and up-to-date. Some of the new features that you will find:

• Simple drop down menus that make it easy to navigate

• Easy to find social media icons to alert customers on additional ways to connect

• A sliding visual on the homepage that can easily be updated to advertise promote new services, promotions, testimonials, etc

• Easy access forms for first time patients to fill out before their appointment

• A new category called “Oxford Life” – that highlights more of the personal aspects of OPT that includes: with features like videos, testimonials, a comprehensive event calendar and a new blog

We are thrilled with the new website, which you can view here.

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New Addition to the Tarte Team!

Thursday, February 10th, 2011

bw_glamourshotsAfter months & months of searching and interviewing for an Administrative Assistant, we finally found the perfect match — meet Brittany Wagner — the newest addition to the Tarte team!

Born and raised in the city of Cincinnati, Brittany attended Madeira high school followed by the University of Cincinnati, where she received a Bachelor of Arts degree in Communication.  During her time at UC she actively supported her sorority, Theta Phi Alpha, while also working to re-establish Circle K International as Vice President of the philanthropic student group.  Aside from hitting the books (reluctantly!) and running to meetings, she gained a tremendous amount of experience serving as intern for the Contemporary Arts Center and Cincinnati staple, United Way of Greater Cincinnati. This Cincy gal is no stranger to the Queen City!

Once her college career came to a close she ventured to New York City to work on a college marketing campaign for a social media marketing agency in the heart of the big apple.  Here she earned a great of exposure to unique leadership, perspectives, and culture… and drank a whole lot of coffee!

Despite Wagner’s brief stint in ‘THE city’, this lover of art and self-proclaimed Foodie returned to Cincinnati where she will be imparting her knowledge and learning from the best here at Tarte Advertising.  She is also attending the Midwest Culinary Institute, where she plans to flex her culinary skills and learn a thing or two in the kitchen!”

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Welcome to the new Tarte!

Tuesday, October 12th, 2010

Hi, I’m Renee Burkhart and I am the newest member of the Tarte team as the Social Media Coordinator!
renee-burkhart
Born and raised in the Cincinnati area, I went to the ‘better’ school in Cincinnati, Xavier University, where I earned my BS.  Since graduation,  I have been employed primarily in the retail industry in roles such as an Assistant Manager of Express, Inventory Auditor for Costco Wholesale and an Administrative Assistant for the Antique Boat Center.  While at Antique Boat Center, I discovered my passion for the new-and-upcoming advertising boom of social media.  It was there that I self-educated myself on the importance AND impact social media, marketing, and advertising can have on a business’s success.  I began to implement and utilize that knowledge and watched the effects that Twitter, Facebook, and YouTube can have on a business!

When I’m not in front of my computer, I can generally be found at the gym, reading a good book, cooking up my latest healthy concoction, or playing with our four dogs.  (Yes, you read that correctly, 4 dogs -we also have 4 cats–yikes!)  After a recent trip to California, my husband and I have really gotten into wine appreciation and have a pretty healthy start on a nice-sized wine cellar!

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