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Archive for the ‘The Future’ Category
Tuesday, July 13th, 2010
Tarte Advertising, Inc. is looking for a Part-Time Office Assistant to join their team.
SUMMARY
Provide administrative support for team. Duties include general clerical, receptionist and project based work. Project a professional company image through in-person and phone interaction.
PRIMARY RESPONSIBILITIES
1. Answer telephones and transfer to appropriate staff member.
2. Meet and greet clients and visitors.
3. Create and modify documents using Microsoft Office.
4. Perform general clerical duties to include but not limited to: photocopying, faxing, mailing, and filing.
5. Maintain hard copy and electronic filing system.
6. Sign for and distribute UPS/Fed Ex/Airborne packages.
7. Research, price, and purchase office furniture and supplies.
8. Setup and coordinate meetings and conferences.
9. Support staff in assigned project based work.
10. Other duties as assigned.
KNOWLEDGE AND SKILL REQUIREMENTS
1. Knowledge of Microsoft Office and telephone protocol. Duties require professional verbal and written communication skills and the ability to type.
2. Experience using Mac computer.
Minimum of 20 hours per week required.
Hourly rate based on experience.
Please email resume and/or questions to Audrey Keyes.
No phone calls, please.
Posted in Tarte Advertising, The Future | No Comments »
Monday, May 10th, 2010
As the new kid on the Tarte block, I was tapped to introduce myself!
Hello!
My name is Amanda Strong and I am the new Part-Time Designer here at Tarte Advertising!
I graduated from Ohio University’s School of Visual Communications with a degree in Publication Design and Information Graphics. Since graduation I’ve designed newspaper feature fronts, created 3-D environments for a trade show display company, worked as an in-house brand designer for a global optical retailer and also run my own freelance design and photography business on the side.
Born in Indianapolis, Indiana (the ONLY Hoosier in a family of Buckeyes!), I grew up the eldest of two daughters. I am easily won with cuteness and cupcakes, make the best guacamole you’ve ever tasted and hate scary movies. I can be found spending non-design time with my family, running, baking or trolling Etsy for adorable things I can never resist buying.
Today I reside in Loveland with my husband, Chris, our brand-spanking new daughter, Quinn (born Christmas Eve 2009!) and our little dog too, Vinnie.
Tags: design, Tarte Advertising
Posted in Tarte Advertising, The Future | No Comments »
Monday, November 30th, 2009
When we fail to plan, essentially, we are planning to fail.
In business, as in life, planning ahead and being prepared are critical for success. As the heading above states, if you don’t plan, you will most likely fail. With 2010 right around the corner, now is the time to start planning for the new year (if you haven’t already). Now is the time to develop your Strategic Marketing Plan.
A Strategic Marketing Plan basically helps you to spell out exactly how you will use your available resources to meet your company’s goals and objectives. (If you don’t have goals and objectives set, you will want to start with those.) Typically, a business will develop a Strategic Marketing Plan each fiscal year.
At Tarte Advertising, we believe that having this plan in place is one of the best things you can do for yourself, your business, your employees, your vendors and everyone else around you. When you have a plan in place, you know where you want to go, you have thought about how to get there and you have made sure you have the resources to get you there.
Think of your Strategic Marketing Plan as a map. You are going to use the map to get you from where you currently are to a new place that you haven’t ever been – a place you want to be. Would you start out on a journey, to a specific place that you had never been before, without a map – or at least some sort of directions? Of course not. It would be a total waste of time, money and energy. You might start out heading in the right direction, but along the way you will become distracted, unfocused, tired and unmotivated. Not exactly the adjectives you want describing yourself trying to navigate to a location – or run a business!
With an effective Strategic Marketing Plan in place, you will be able to easily see where you are, where you are going and how you are going to get there. It doesn’t matter if you are a one-person company or have hundreds (or more) reporting to you – prior planning prevents poor performance. It also prevents missing deadlines, missing opportunities and overspending budgets.
Over the past few years, Tarte Advertising has helped businesses develop and implement their Strategic Marketing Plans with great success. We have seen business reach major financial goals; reach out to new target audiences; increase web traffic; become experts in their field, and so much more. We have heard the sigh of relief from clients knowing that everything is planned out, ahead of time, and the stress of figuring things out last-minute is virtually over. We have even seen businesses decrease their over-all spending on their marketing and still yield increases due to taking a more targeted approach.
We have also seen businesses fail to plan, and eventually fail altogether. It can happen to you, and eventually it will, if you do not have a map of where you are going and how you are going to get there.
Thankfully, 2009, one of the toughest economic years we have ever seen, is coming to a close and a many of us are starting to see the light at the end of the tunnel. Don’t let that light go out! Let Tarte Advertising work with you to develop and implement your Strategic Marketing Plan and help you make that light burn a little brighter in 2010!
To set up a consultation and learn more about how Tarte Advertising can assist you with your 2010 Strategic Marketing Plan, email Audrey Keyes at Audrey@hellotarte.com or call 513-984-8278.
Tags: Future, Marketing, Strategic Marketing Plan, Strategy, Tarte Advertising
Posted in Audrey Keyes, Marketing, Tarte Advertising, The Future | No Comments »
Wednesday, October 28th, 2009
(Article from New York Times, October 26, 2009)
The two-decade erosion in newspaper circulation is looking more like an avalanche, with figures released Monday showing weekday sales down more than 10 percent since last year, depressed by rising Internet readership, price increases, the recession and papers intentionally shedding unprofitable circulation.
In the six months ended Sept. 30, sales fell by 10.6 percent on weekdays and 7.5 percent on Sundays, from the period a year earlier, for several hundred papers reporting to the Audit Bureau of Circulations. That means that the industry sold about 44 million copies a day — fewer than at any time since the 1940s.
The figures join a list of indicators of the industry’s health — like advertising and newsroom headcounts — that, after years of slipping, have accelerated sharply downward, as newspapers face the greatest threats since the Depression. Through the 1990s and into this decade, newspaper circulation was sliding, but by less than 1 percent a year. Then the rate of decline topped 2 percent in 2005, 3 percent in 2007 and 4 percent in 2008.
A driving factor has been the collapse in advertising, with revenue down 16.6 percent last year and about 28 percent so far this year, according to the Newspaper Association of America. The ad slowdown pushed papers to raise prices to make up some of the loss, driving down sales, and it has forced them to consider charging for access online. Less advertising has also persuaded papers to drop delivery to customers who live in outlying areas, are intermittent subscribers or have low incomes.
Industry critics say circulation has also fallen victim to budget cuts that have made newsrooms smaller and papers thinner. “I’ve worried for a long time that they’re losing readers because they’re offering less, and I think we’re seeing the effects of that,” said Alan Mutter, a newspaper consultant who writes a blog about the industry called Reflections of a Newsosaur.
Read more…
Tags: Advertising, Audit Bureau of Circulations, New York Times, Newspaper, Newspaper Association of America
Posted in Audrey Keyes, Stats, The Future | No Comments »
Tuesday, October 20th, 2009
The following is from October 24th, 2008 - Angling Trade
Interesting article on why you shouldn’t stop marketing even in a recession - from a fishing publication.
From KWY News Radio 1060AM Philadelphia:
Billionaire, Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric.
In troubled times, Warren drives a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high. He is a contrarian.
While others go into the panic mode, Warren Buffett goes into the shopping mode. This same kind of thinking can be applied to marketing. While others are into a cut and run mode, the smart money looks for marketing opportunities.
Right now consumers are spending more time than ever before evaluating their daily product purchases and their long term brand loyalties. Now is not the time to cut and run out on your marketing budget…now is the time to seek out opportunities.
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford
Here are some reasons why our current economic environment can spell opportunities for marketers:
Your competition is hiding. The landscape is not as crowded. That means your own marketing has a higher probability of getting noticed. In fact, in your product category, you may be the only guy out there who is in the face of the consumer! Normally we have to sit around and say “how the hell can we be different?” Now all we have to do is show up.
Now is the time you need the business! When the economy is weak, your business will only get weaker without marketing. It is a vicious cycle.
Out of sight…out of mind, and out of mind can mean out of business. If your competition is hiding, right now you can have a larger share of mind. Familiarity breed preference, and preference leads to long term customer loyalty.
Customers are hunting. When the economy dips and consumers move into a state of fear, product purchases are scrutinized, and loyalties are challenged. That means you can position your product as a need….not just a want. People are looking for value and meaning. Now is the time to be very pragmatic and honest with your marketing. People are looking for products and services they can trust. That means while they are hunting and evaluating, you need to be out there marketing and not hiding behind your desk.
Attitudes are shifting. What was important yesterday may not be so important in today’s environment. That can spell new opportunities for your product or service. Take a survey…do some focus groups…find out what is driving the emotional needs of your core customer. How has it changed? Where are the new opportunities? How must your message change?
How can you reposition the competition and make your brand more relevant for the next 12 months of economic hardship?
Marketing Never Stops. If you stop your marketing, you are wasting the brand equity you have built so far. This is not a start and then stop process.
Your customers need evidence of product performance, and a reason why your product is absolutely positively the best in the category. When a consumer makes a budget cut…you don’t want to end up on the cutting room floor. That’s why marketing doesn’t stop because the economy is bad. It is exactly the time you need to turn up the volume.
These are tough times, and they may be some of the most creative and opportunistic times in years. Put on your Warren Buffett hat and look for the bargains. Create new demands. Stay close to your core customer.
Dig deeper and look for the essential ties to your customers. And never ever stop fishing for new customers.
Tags: economy, Henry Ford, Marketing, opportunity, product, recession, service, USP, Warren Buffett
Posted in Audrey Keyes, Marketing, The Future | 1 Comment »
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