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Archive for the ‘Websites’ Category

PurplePurse.com – Talking with your friends about domestic violence

Wednesday, November 16th, 2011

With a navigation bar featuring pages like Trends, Wishlist and Your Style, it looks like any other fashion or e-commerce site. But PurplePurse.com is actually a site designed to encourage people to talk openly about domestic and financial abuse.

“It gives you the tools you need to make talking with your friends about domestic violence come as naturally as chatting about fashion,” says Clicktoempower.org

PurplePurse.com is a part of The Allstate Foundation. Since 2005, The Allstate Foundation have partnered with The National Network to End Domestic Violence to help survivors of domestic violence build their financial skills as a way to escape abusive relationship, get safe, stay safe and thrive.

They also have a pretty robust social media presence to help spread the word, while telling the amazing stories of domestic abuse survivors. You can find links to their sites here: Facebook, Twitter and YouTube.

Here are some startling facts that we learned while on the site:

- One in 3 women will be abused in their lifetime.

- Research shows that lacking financial knowledge and resources are the main factors that keep victims in relationships with their abusers.

- 74% of Americans personally know someone who is or has been abused. However, 75% Americans also fail to connect domestic violence with economic abuse.

- 96% of domestic violence victims who are employed experience problems at work due to abuse

- 33% of all police time is spent responding to domestic disturbance calls

- 57% of cities cite domestic violence against women and children as the top cause of homelessness

- Over 75% of Americans believe the recent economic downturn further strained domestic violence victims and survivors

 

Check out PurplePurse.com to learn more.

 

 

 

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Hoseanna: Like Birchbox, but for the practical things in her life

Wednesday, November 2nd, 2011

While Birchbox (an office favorite) focuses on samples of high-end beauty product, a new subscription site focuses on practicality.

Hoseanna is a new site that allows women to subscribe to have staple items such as deodorant, feminine care items, toothpaste and even cute patterned tights sent right to her door!

You choose the products you like, determine how you want them shipped (one-time, or repeatedly every month, two months, etc) and like magic, you never have an excuse to run out of deodorant again!

Currently, they have a somewhat limited line-up of products available, so we’re anxious to see what they add. In the meantime, sign-up and rest easy knowing that your monthly essentials will arrive at your door.

Full article on Mashable

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LeftOut of LinkedIn: Women not utilizing the power of the business-focused social network

Tuesday, October 18th, 2011

I got my first job out of college because of LinkedIn. I graduated in 2009 and spent my entire senior year networking in order to land a job in the horrible recession. I heard a statistic that nationwide, only 19% of college graduates my year had procured a job for after graduation. These numbers were quite troubling for me.

Oh hey, that's me!

So what I did was find Miami University Alumni on LinkedIn who worked at places I was interested in and sent them an invitation to connect, along with a personal message. I asked each person for 15 minutes of their time and each and every person I reached out said yes. Throughout my career, I have continued to use LinkedIn for various purposes.

So I was a little surprised to read the recent New York Post headline, “LeftOut of LinkedIn: Women missing from networking site.” Why were women being ‘left out’?

According to a 2011 PewResearch Center study, 56 percent of social-network site users are female, but LinkedIn users include nearly twice as many men (63 percent) as women (37 percent).

Why is this? According to the article, it’s because:

  1. Women tend to keep social media usage for personal purposes
  2. Women prefer to network face-to-face

“There are a couple of reasons for this,” Nicole Williams, LinkedIn’s Connection Director and author of the book “Girl on Top,” explains. “To begin with, women tend to network in person more predominantly than online. Additionally, while men are more comfortable asking for introductions or reaching out to second- and third-level networks, women prefer to create deeper connections with or through people they know.”

LinkedIn’s Williams, naturally, defends the company. “Women tend to keep social media usage for personal purposes,” says Williams. “But with the workplace becoming more and more gender-agnostic every day, this is a tool they should be looking to more. Since LinkedIn is specifically for business, it’s the ideal platform for someone who wants to keep their personal and business social-networking separate,” she says.

And some women swear by LinkedIn.

“While I enjoy to network in person, I find LinkedIn is a great way for me to reach out to people in a business capacity without the contrived feeling you’d get from doing so on personal social-networking sites like Facebook, MySpace or Google Plus,” says Jamie Maxner, assistant director of a New York City-based nonprofit.

And I swear by it too.

Women aren’t being “left out,” they are choosing not to be involved. There is a difference. Just because women prefer to network face-to-face doesn’t mean they can’t lay foundation pieces virtually. My belief is that LinkedIn and other online tools only help the in-person experience, bettering your face-to-face interaction.

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LivingSocial Gourmet: high-end options for foodie fans

Monday, October 17th, 2011

$30 to Spend on Tapas and Martinis 
$20 to Spend on Food and Drink
$75 to Spend on Organic Food

These are typical food-related offers that I get in my daily LivingSocial emails. But if you are on the hunt for something unique and/or high-end, you probably haven’t been able to find a daily deal to satisfy your wants.

However, LivingSocial is launching a service that will appeal to higher-end restaurants that so far have been unwilling to work with deal sites. LivingSocial Gourmet will offer food fans experiences such as a visit to an environmentally sustainable farm or a meal served in a restaurant’s kitchen.

These are a higher price point because they’re unique and exclusive and appeal to folks that are willing to pay for something unique and interesting. The first event being offered will be a tasting menu with wine pairings and cheese at Washington restaurant City Zen. It will cost $250 per guest, including tax and tip.

LivingSocial Gourmet will debut in Washington, D.C., which was chosen for its food scene and the company’s existing relationships with local restaurateurs. LivingSocial hopes to offer it by the end of the year in 10 major cities, including San Francisco, New York and Chicago.

 

Information from Huffington Post

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Digital is the new skinny jeans for the fashion industry: Kate Spade on top

Friday, October 14th, 2011

L2, a think tank for digital innovation that brings together thought leadership from academia and industry to drive digital marketing innovation, released their FashionDigital IQ study, with one of our favorite brands coming in at the top!

Kate Spade received a “Genius” ranking which means:

Digital innovation is a point of differentiation for these brands. Site experience is searchable, shareable, and mobile-optimized. Social media is embedded into marketing DNA, and campaigns are integrated across multiple digital platforms.

Sheesh, that’s a long explanation. For all of us visual folks, here’s what that means:

 

 


 

 

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