Age, Not Gender, Drives Most Social Media Use

WomanSocialNetwork

Netpop Research did released results from their January 2012 study of social media use by age and gender. Here’s what the research showed: Percentage Who Used Site in Last Week: Women 18-34 and Women 35+ use Facebook in the same…

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Published: Apr 25, 2012
Author: Chelsea Clements
Comments: 0
Filed Under: Research, Social Media

Do you need a Mobile-Friendly website?

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More and more people are searching and purchasing from a mobile device. According to some leading internet experts, by 2014, more than half of all internet traffic will come from mobile phones! Whether you are or are not the person…

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Published: Apr 24, 2012
Author: Audrey Keyes
Comments: 0
Filed Under: Consumer Habits, Research, Websites

The Six Subsets of Millennials

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During a recent survey of Millennials (age 16 -34) by the Boston Consulting Group, six subsets of U.S. Millennials were identified, with the hopes that companies can better tailor their messaging. Here they are, along with representative quotes: Hip-ennials (29%)…

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Published: Apr 23, 2012
Author: Chelsea Clements
Comments: 0
Filed Under: Consumer Habits, Marketing, Research

Reclaim The High Ground In Client Relationships: The 12 Proclamations from “The Win Without Pitching Manifesto”

Win Without Pitching Manifesto

Fueling New Business is my favorite sales blog that I read. Michael Gass, author of Fueling New Business and founder of his own ad agency consultancy, recently reviewed a book that I must order off Amazon as soon as I…

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Published: Apr 17, 2012
Author: Chelsea Clements
Comments: 0
Filed Under: Around The Office, Client News, Marketing, Tarte Advertising

First Choice want to know: What country is the world’s most beautiful?

First Choice: The Conflict of Pinterest 2012

We’ve been talking about “Pin it to Win it” contest for Pinterest a lot lately. In fact, one of our clients (Skinnytaste.com) is hosting her first one on Pinterest. So when we came up the contest hosted by First Choice,…

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Published: Apr 16, 2012
Author: Chelsea Clements
Comments: 0
Filed Under: Infographic, Marketing, Social Media