Netpop Research did released results from their January 2012 study of social media use by age and gender. Here’s what the research showed: Percentage Who Used Site in Last Week: Women 18-34 and Women 35+ use Facebook in the same…
More and more people are searching and purchasing from a mobile device. According to some leading internet experts, by 2014, more than half of all internet traffic will come from mobile phones! Whether you are or are not the person…
During a recent survey of Millennials (age 16 -34) by the Boston Consulting Group, six subsets of U.S. Millennials were identified, with the hopes that companies can better tailor their messaging. Here they are, along with representative quotes: Hip-ennials (29%)…
Fueling New Business is my favorite sales blog that I read. Michael Gass, author of Fueling New Business and founder of his own ad agency consultancy, recently reviewed a book that I must order off Amazon as soon as I…
We’ve been talking about “Pin it to Win it” contest for Pinterest a lot lately. In fact, one of our clients (Skinnytaste.com) is hosting her first one on Pinterest. So when we came up the contest hosted by First Choice,…
Where we post about topics that matter to our company and our industry. Topics that puzzle us and place to share our insights + inspirations. Enjoy, and join the conversation!
Tarte Creative Marketing helps brands and businesses succeed in engaging their FEMALE target through strategic marketing and advertising execution.
Tarte has created a proprietary research tool, "sofiie," to assist clients reach their target audience. Sofiie stands for "Sharing Opinions. Forming Insights. Improving Experiences." Sofiie users are all women and take online surveys ranging from Fashion + Beauty to Politics + Religion. Tarte clients have exclusive access to this powerful tool and the insights it provides, both in terms of quick feedback to time sensitive issues as well as long term information gathering. Sofiie will make a difference to your bottom line, and it's only at Tarte.