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Banana Republic Offers Career Perks To Military

January 20th, 2012

Banana Republic is unveiling a special program aimed at helping those in the military find civilian employment, including a special 50% off promotion for service members and their families, and resume-writing and wardrobe workshops around the country. Called “Our Duty to You,” the program is meant to flex the brand’s expertise in workplace style.  “Banana Republic is committed to supporting people during the significant moments in their lives, and starting a new professional chapter is one of the most important,” the Gap-owned chain says in its announcement of the program. “We are hopeful the ‘Our Duty to You’ program will help give military personnel the extra confidence and success they deserve.”

For the kickoff, January 19 through January 22, military personnel and their families will get 50% off three full-priced items; from January 23rd through the end of the year, they’ll get 15% off. The company is also providing web support, with a microsite that provides workplace styling tips, resume writing tips and links to Gap Inc. career opportunities. <– We think this part is extra cool

And on January 20,  eight stores across the country, all close to military bases, are planning special events, where Banana Republic HR specialists will offer interviewing and resume-writing advice. Finally, the chain is encouraging fans to go to its Facebook page and write thank-you notes to service members.

This article originally appeared on MediaPost
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Etsy’s Share Your Love 2012

January 20th, 2012

Photo and Card by http://www.etsy.com/shop/HenPenDesigns

Special Delivery, Etsy-style

Last year, Etsy created their Special Delivery project, a day of volunteering aligned with Valentine’s Day where Etsy employees delivered Meals-On-Wheels to home-bound seniors, along with homemade cards. In 2011, they collected of 3,500 cards from all over – Pasadena to Indonesia. Any they’re doing it again this year!

Here are three ways that you too can share some love and companionship this upcoming Valentine’s Day:

1) Create cards and donate them to your local Meals-On-Wheels affiliate (find yours here)

 Cards should follow the following rules (according to the experts at Etsy):

    • No glitter! This creates food safety issues.
    • Please make your cards cheerful by using bright colors. You can decorate cards using paint, crayons, markers, pastels, collage or anything else you can think of.
    • Please avoid dark backgrounds and religious symbols.
    • Please write clearly in large print and avoid using the abbreviation “V-day.” Please say “Valentine’s Day.”
    • You should not give out your address or suggest that the recipients write back to you. Initiating an ongoing correspondence is not appropriate.
    • Please make sure that the cards are appropriate for the intended audience. That is to say, pretend it’s for your sweet sweet grandma, not your snarky, angst-ridden teenage brother.

OR

2) Make homemade cards and send them in to Etsy HQ by February 7. Still follow the rules above.

Send them to:

Etsy
Attn: Katie Rose Crosswhite
55 Washington St.
Suite 512
Brooklyn, NY 11201

If you want to be more social in making your cards, join Etsy’s official MeetUp page to find a local branch in your area. MeetUp and make homemade cards!

OR

3) Purchase a handmade card from one of the numerous Etsy vendors that sell amazing creations, and use their for your local efforts or have them shipped to the address above.

Enjoy!

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INFOGRAPHIC: Social Plugins Keep People On Websites 50% Longer

January 19th, 2012

Web surfers who log into third-party sites with Facebook Connect spend an average of 50 percent more time on those sites, and view twice as many pages. The biggest increases in time spent and engagement are seen when users leverage social login and interact with our comments plug-in.

The Key Takeaway according to the researchers at Gigya:

Although the majority of users choose Facebook as their preferred identity provider, online businesses should consider providing multiple social login options, as nearly 40% of users prefer Yahoo, Google, Twitter or other identity provider.

 

 

 

 

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Subscription Services for Personalized Style

January 10th, 2012

If I had one wish for this year it would be to hire a personal stylist to come to my house, edit my closet and then go out and buy all new clothes and accessories tailored specifically to my taste, my body type and lifestyle.

I’d probably also need to tack on an addendum to that wish that also went along the lines of also needing the extra time and energy each day to actually get dressed in these new clothes of mine  – but hey, a girl can dream.

So, while a personal stylist isn’t in the cards (or budget) for this year and my sartorial taste is more than my means, I have decided to look into other more wallet friendly ways to fill my closet.

There are three sites I have recently discovered that give the discerning dresser and opportunity to find fashions that specifically fit her style but also don’t break the bank.

Each site begins with you sharing your style preferences by answering a series of questions. You are shown outfits and celebrities and are asked to choose which is more “you,” as well as questions about your lifestyle (would you normally rock a stiletto or a sensible flat), your hair color, your age and where you’re most likely to shop (H&M? The Gap? CHANEL?) After answering these questions, a profile is built for you and shopping selections displayed for your buying pleasure.

STYLE MINT

Style Mint is the brainchild of Mary-Kate and Ashley Olsen, featuring member’s-only access to their exclusively designed and styled Ts, with new styles to choose from every month. As the mother of two small children (Ms. Sticky Hands and Sir Spitup), t-shirts have become an easy wardrobe staple so why not make sure the Ts I’m rocking are chic to boot? And, with all Ts for $29.99, no less, there’s no reason to not pick up a few new threads.

Pro: Cute, wearable Ts at reasonable prices as well as plenty of options on how to style each T once you get it on.

Con: If you forget to “skip” a month, your credit card is automatically charged $29.99 and you have a month to spend that credit.

JEWEL MINT

Launched in October 2010, JewelMint was launched. Kate Bosworth and celebrity stylist Cher Coulter are the stylists behind each collection. I love this as I NEVER buy new accessories but am starting to realize that sometimes it’s just easier to throw on a new necklace or bracelet to revitalize an old outfit rather than buying a new dress or pair of jeans (and it’s usually less expensive!)

Pro: Unique, wearable pieces for any style.

Con: If you forget to “skip” a month, your credit card is automatically charged $29.99 and you have a month to spend that credit.

SHOE DAZZLE

Shoe Dazzle boasts Kim Kardashian as their chief fashion stylist and founder. Pulling from a team of celebrity stylists, Shoe Dazzle chooses shoes for you every month based on your personal style, “while giving you a great value on beautiful, quality shoes, handbags, jewelry and more!”

Pro: Wide selection of styles chosen specifically to suit your tastes each month.

Con: Your style selections take 24 hours to be revealed to you when you sign up and buying shoes online can be tricky unless you’re familiar with the brand and how it wears on your foot. I would be more hesitant to buy a shoe online if I’ve never tried it before. But, with free shipping and free returns I might be more adventurous.

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L.L Bean sales have almost tripled thanks to trend for retro look of 100-year-old hunting boot

January 9th, 2012

They’re not your mother’s duck boots. Oh wait, yes they are.

A nearly century-old hunting boot is catching on with a younger generation that sees the utilitarian footwear as hip. Sales of L.L.Bean’s “duck” boot have grown from 150,000 pairs four years ago to about 400,000 this year.

Why the sudden spike in sales? College girls have increasingly been wearing rain boots on college campuses (i.e. Hunter boots and ZouBaby) and have recently been influenced by the traditional/retro style of the duck boot.

But L.L. Bean is your Father’s, or maybe even your Grandfather’s rain boot, right? Not anymore. L.L. Beans has been rolling out variations of their traditional boot to include quilting, canvas and plaid to gain the attention of their younger fans.

Other reasons why L.L. Bean has had so much success with their product? Here’s what their customer are saying:

- The boots are made in the USA

The boots carry the ‘Made in the USA’ label, something that’s hard to find these days in footwear. This holiday season, L.L. Bean featured one of its Maine factory workers in a national television advertising campaign that capitalized on the boot’s popularity. Due to the demand, the outdoors retailer is adding 125 full-time employees to its Maine-based manufacturing operation to keep pace with orders.

“I bought these because they were still made in America, and the craftsmanship is so superb these last for ever.”

- L.L. Bean has world class customer service

“Seriously, they are great in the customer service department, friendly, knowledgeable, just very mom and pop. :-)

“Companies need to take a page from LL Bean’s book. They provide an A+++ customer service, great products and they stand by them.”

- The boots (and all other products) are extremely durable

“Trendy or Practical ? I’ll go with the practical. The pair I currently have are over 25 yrs. old, they have been resoled several times, and they just keep working. Best investment in footwear I ever made.”

“I have a Maine Warden’s Parka that’s 20 years old and still going strong, along with my duck boots and snow sneakers.”

 


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