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Posts Tagged ‘Facebook’

Where Users Are Looking On Your Social Networking Pages

Tuesday, December 6th, 2011

EyeTrackShop, a start-up that runs eye-tracking studies for advertisers teamed up with Mashable to find out where users are looking on some of the most popular social networking sites

We chose to feature the results from Pinterest, Facebook and Twitter, as those are some of the main social networks we use to not only promote out clients, but ourselves!

Overall takeaways are:

Profile pictures matter. The site feature that attracted most attention on Facebook was the profile photo. This is why we suggest to our clients that they create monthly or quarterly profile pictures to keep visual interest and help promote current offers and features.

Who you know gets noticed. Even if for no better reason than their placement on the page, people do look at those little thumbnails of friends that appear on many social profiles. You can see this in the data from the Facebook and Twitter profiles. However, this is not the case with Pinterest, as this social network focused on the images and not the contributing user.

Content on top wins. The further something is down a page, the fewer number of people look at it. This was true on content-focused profiles such as Pinterest and Facebook, but did not affect Twitter as severely.

Facebook

Twitter

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Tags: eye tracking, Facebook, hot spots, pinterest, research, Twitter
Posted in A Closer Look, Chelsea Clements, Facebook, Social Media, Stats | No Comments »

One Month Study: The Impact of The New Hybrid News Feed

Tuesday, November 8th, 2011

EdgeRank Checker created the handy infographic below. The big news? Only LARGE Facebook pages are benefiting from the hybrid news feed, while pages with under 1,000 Likes are taking a big hit.

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Tags: algorithm, EdgeRank, Facebook, Infographic, Likes
Posted in A Closer Look, Chelsea Clements, Facebook, Infographic, Social Media, Stats | No Comments »

Social Media isn’t a 9 to 5

Wednesday, November 2nd, 2011

When Marketers Post: When they are at work

When Marketers Should Post: When their audience is listening

We rely on several different analytic reports to determine when it is best to post for each client. For some clients, there are clear patterns, while for others, the audience is ever-chaning, due to kid’s school schedules, weather patterns, holiday times and promotional periods. The bottom line is:

1) Check your analytics often. What is the norm today might not be what it will be next week.

2) Post what, when and wow the audience wants.

Check out this great infographic that ArglyeSocial put together, showing the difference in engagement between B2C and B2B brands on Facebook and Twitter:

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Tags: analytics, B2B, B2C, Facebook, Stragety, Twitter
Posted in Chelsea Clements, Infographic, Social Media, Stats, Twitter | No Comments »

95% Of Facebook Wall Posts Not Answered By Brands. Twitter Not Much Better.

Friday, October 21st, 2011

Only 5% of wall posts on brand’s Facebook pages ever receive answers. (Socialbakers)

AND

Only 29% of those tweet gripes were replied to by the companies in question (Maritz and Evolve24)

Brands must look at these new channels as the “social telephone” and ignoring customer complaints via social media is a huge mistake. While only 49% of people who Tweeted a specific complaint expected the company to read it, 83% of the complainants that received a reply liked or loved the fact that the company responded.

The study found that as respondents’ ages increased, so did their expectations that the company would read their Tweet. In addition, the group that liked receiving a response from a company the most were women 35 & up.

Why The Social Telephone Goes Unanswered

Fear Companies believe conversation will turn negative in social media, and that answering gives greater exposure to complaints. Here’s the deal. Social media doesn’t create negativity, it puts a magnifying glass to it. Twitter doesn’t make people more upset, it makes them less upset (if you respond) – especially women 35+ who are disproportionately delighted to get a response on Twitter from a brand.

Resources It’s true that social media doesn’t close at 5pm, and in fact many customers use social media during the night and on weekends, when it may be inconvenient for you to monitor and reply. But your corporate convenience is not the prism through which you should be gazing upon social business.

So who does well?
The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26% and 28%, respectively.

Who doesn’t do well?
On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent.

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Tags: customer service, Facebook, support, Twitter
Posted in Chelsea Clements, Facebook, Social Media, Twitter | No Comments »

Timeline Harnesses the Creativity Within

Tuesday, October 11th, 2011

What’s that, you say? You haven’t caved just yet? You haven’t indulged in the latest change to be cast upon your beloved Facebook account?

Well, once you do — or at least once the almighty one, himself, enforces said profile change — it’s no doubt that we’ll all have to adjust a bit to the new Facebook Timeline feature that launched the other week at the #F8 conference. Among some of the features packaged into Facebook Timeline, are the following:

Wider user interface — Similar to that of WordPress or Tumblr
More visual components, including ability to view posts, photos, etc as they’ve happened in time — Think virtual scrapbook
Ability to revisit older posts & add to them to fill in blanks — Share more about the memories that make you most nostalgic
Ability to add social apps to your profile (i.e. Spotify, Foodily, etc.)— A bevy of apps from media, gaming, lifestyle, & more (and all easy to access/ update in one location!)
Summaries & categorized activity — Likes, Edits, Friendships, Music playlists, & more (At end of each month)
Cover photo + profile picture — Can you say deeper self-expression?

Sounds pretty cool, right? … No?

Well, some may disagree with you as they embrace the ability to tell their story. Just as the last profile change crept in though, Facebook has at least allowed for an opt-in period, giving users ample time to navigate & address any important questions/ concerns about the new interface. So, while you may not have been one of the tech/ social media junkies to jump on the bandwagon before it took off — setting up the early developer version & publishing their Timelines — you still have time to get your bearings, adjust, and all-in-all warm up to the idea of Facebook Timeline.

(Personal feelings aside) Check out the images below for how some users are getting creative with their profile presentation.

*Original images found in Mashable’s 10 Facebook Timeline Designs That Will Blow You Away [PICS].