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Where we post about topics that matter to our company and our industry. Topics that puzzle us and place to share our insights + inspirations. Enjoy, and join the conversation!
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Tarte Creative Marketing helps brands and businesses succeed in engaging their FEMALE target through strategic marketing and advertising execution.
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Tarte has created a proprietary research tool, "sofiie," to assist clients reach their target audience. Sofiie stands for "Sharing Opinions. Forming Insights. Improving Experiences." Sofiie users are all women and take online surveys ranging from Fashion + Beauty to Politics + Religion. Tarte clients have exclusive access to this powerful tool and the insights it provides, both in terms of quick feedback to time sensitive issues as well as long term information gathering. Sofiie will make a difference to your bottom line, and it's only at Tarte.
Tag Archives: Facebook
The Proof is in the Pudding: Client Results
“Anything you can do, I can do better. I can do anything better than you.” These are the words of the famous song ‘Anything You Can Do’ from “Annie Get Your Gun.” Why am I referencing a show tune in…
Facebook: Your friends DO influence what you like and buy
Research from emarketer.com shows that Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media Consumers are influenced by what brands their friends and family follow on social media. A study…
The Power Of A Facebook ‘Like’ Plugin
Analytics are key. Here’s a quick story about how one insight significantly changed a the face of our client’s social media growth. It is now commonplace for brand or bloggers to have social media icons somewhere in their web design,…
The Social Media Power Of Dogs: Special Follow-Up
In case you didn’t know, we love animals here at Tarte. We are even a dog-friendly office. A few months ago, we published a white paper called, “The Social Media Power of Dogs on Facebook.” Since then, we’ve enjoyed the…
Research Roundup: Pinterest’s Influence On Retail Shopping
Pinterest’s referral traffic to retailer sites is booming. But does that turn into sales for the brands? Well, recent research is showing that it is! Check out some of the promising facts we found below: Pinterest users follow an average…