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Where we post about topics that matter to our company and our industry. Topics that puzzle us and place to share our insights + inspirations. Enjoy, and join the conversation!
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Tarte Creative Marketing helps brands and businesses succeed in engaging their FEMALE target through strategic marketing and advertising execution.
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Tarte has created a proprietary research tool, "sofiie," to assist clients reach their target audience. Sofiie stands for "Sharing Opinions. Forming Insights. Improving Experiences." Sofiie users are all women and take online surveys ranging from Fashion + Beauty to Politics + Religion. Tarte clients have exclusive access to this powerful tool and the insights it provides, both in terms of quick feedback to time sensitive issues as well as long term information gathering. Sofiie will make a difference to your bottom line, and it's only at Tarte.
Tag Archives: Facebook
Will you respond when they post on YOUR wall?
Does your business have a Facebook page? Most likely, yes. Do you post to it regularly? Probably. You may even have some sort of plan of when and what to post. Do you monitor the page to make sure no…
Posted in Research, Social Media
Tagged CNN, customers, Facebook, research, Social Media
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Skinnytaste: The 10th largest source for female-oriented pinning on Pinterest
Our client, Skinnytaste, is now officially the 10th largest source of female-oriented pinning on Pinterest, alongside brands like Polyvore, ModCloth, and Martha Stewart! As early adopters of Pinterest, the Tarte team was fascinated at the thought of using Pinterest with…
Posted in Client News, Small Business, Social Media, Tarte Advertising
Tagged client, Facebook, pinterest, skinnytaste
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McDonalds Ad Infuriates Pit Bull Owners, While Bud Light Delights
While most people heard about the power of social media in helping reverse the Komen/Planned Parenthood funding fiasco, you probably didn’t hear about the uproar McDonalds caused, not once, but TWICE this week. A McDonalds franchise in Kansas City aired…
Posted in Social Media
Tagged ads, change.org, dogs, Facebook, mcdonalds, pit bulls, radio, Social Media
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INFOGRAPHIC: Social Plugins Keep People On Websites 50% Longer
Web surfers who log into third-party sites with Facebook Connect spend an average of 50 percent more time on those sites, and view twice as many pages. The biggest increases in time spent and engagement are seen when users leverage…
Where Users Are Looking On Your Social Networking Pages
EyeTrackShop, a start-up that runs eye-tracking studies for advertisers teamed up with Mashable to find out where users are looking on some of the most popular social networking sites We chose to feature the results from Pinterest, Facebook and Twitter,…