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Where we post about topics that matter to our company and our industry. Topics that puzzle us and place to share our insights + inspirations. Enjoy, and join the conversation!
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Tarte Creative Marketing helps brands and businesses succeed in engaging their FEMALE target through strategic marketing and advertising execution.
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Tarte has created a proprietary research tool, "sofiie," to assist clients reach their target audience. Sofiie stands for "Sharing Opinions. Forming Insights. Improving Experiences." Sofiie users are all women and take online surveys ranging from Fashion + Beauty to Politics + Religion. Tarte clients have exclusive access to this powerful tool and the insights it provides, both in terms of quick feedback to time sensitive issues as well as long term information gathering. Sofiie will make a difference to your bottom line, and it's only at Tarte.
Tag Archives: Marketing
Women and Marketing: Does our data define us?
I recently came across this article and found it very interesting. It definitely helps solidify some of the ideas we are working on within our new division, sofiie. Good and bad, everyone has habits. Flossing, exercising, online shopping, putting two…
It isn’t all about the numbers
How many Fans (or Likes) do you have? How many Followers do you have? How many Subscribers do you have? How many people are you Linked to? Does this all really matter? My answer is yes – and no. There…
Why a Small Ad Agency May Be Just What You Need
(Reposting article by Dean Campbell | Published 10.25.06) Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming…
Another Social Media Chart Topper
While The Global Language Monitor announced that Twitter is the Top Word of 2009 in its annual global survey of the English language (see earlier post), Experian® Hitwise® has analyzed the top 300 search terms for 2009 and Facebook was…
Strategic Marketing Plans
When we fail to plan, essentially, we are planning to fail. In business, as in life, planning ahead and being prepared are critical for success. As the heading above states, if you don’t plan, you will most likely fail. With…