Tag Archives: ROI

4 Ways to Drive Engagement with Facebook’s New Premium Ads

As you’ve surely noticed, there are more ad units on Facebook today than there were a few months ago. Not only are there more, but there is also a new, very compelling offering: Premium ad formats. (read the full article…

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Twitter Web Analytics Coming Soon!

Twitter Web Analytics will be released to the to the general public in the coming weeks, giving website owners more data on the effectiveness on their Twitter efforts. Powered by BackType, the new Twitter platform will let publishers and website…

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It isn’t all about the numbers

How many Fans (or Likes) do you have? How many Followers do you have? How many Subscribers do you have? How many people are you Linked to? Does this all really matter? My answer is yes – and no. There…

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