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Where we post about topics that matter to our company and our industry. Topics that puzzle us and place to share our insights + inspirations. Enjoy, and join the conversation!
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Tarte Creative Marketing helps brands and businesses succeed in engaging their FEMALE target through strategic marketing and advertising execution.
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Tarte has created a proprietary research tool, "sofiie," to assist clients reach their target audience. Sofiie stands for "Sharing Opinions. Forming Insights. Improving Experiences." Sofiie users are all women and take online surveys ranging from Fashion + Beauty to Politics + Religion. Tarte clients have exclusive access to this powerful tool and the insights it provides, both in terms of quick feedback to time sensitive issues as well as long term information gathering. Sofiie will make a difference to your bottom line, and it's only at Tarte.
Tag Archives: shopping
Momma’s Too Rushed To Shop The Way She Used To
Kids take all the joy out of shopping. Or at least that’s what the “American Mom Report” from BabyCenter and ComScore shows. Mom’s are up for trying anything they can to save time/effort in the shopping process. Here are some…
Hoseanna: Like Birchbox, but for the practical things in her life
While Birchbox (an office favorite) focuses on samples of high-end beauty product, a new subscription site focuses on practicality. Hoseanna is a new site that allows women to subscribe to have staple items such as deodorant, feminine care items, toothpaste…
HSN Brings QR Codes to TV Shopping
In June, 14 million people in the U.S. — or about 6.2% of the country’s mobile audience — scanned a QR code, according to estimates from comScore. The Home Shopping Network (HSN) is launching a four-day TV promotion using QR…
Vogue Meets Target: Missoni Premieres on September 13
It’s known throughout our office that I cannot wait for the Missoni line to premiere at Target on September 13th. While Missoni is an extremely successful brand, it is not a huge company. It is family run, with the granddaughter…
2009 Holiday Season Sales Expected To Be Flat
42 percent of U.S. consumers expected to spend less this holiday season With the nation seemingly emerging from recession, American consumers remain skittish about spending their money during this upcoming holiday season according to new research from The Nielsen Company. …