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Posts Tagged ‘Social Media’

Entertainment in the Ad-mosphere

Wednesday, August 17th, 2011

From the latest in viral videos and buzz-worthy content, to unique ad campaigns and social media network upgrades, it comes as no surprise that we’ve been plenty entertained here in the office at Tarte. Creativity, innovation and humor are among the many qualities that we crave in our personal and professional lives, which of course is further cemented by our comical work environment. Nevertheless, it’s always a great way to start the work day when your inbox greets you with a little nugget of advertising joy sent by a colleague OR a post is made to one of our many social media channels that sparks a frenzy of conversation.

(You should know.  We share it all with you… well, almost.)

Of all the new thoughts, ideas, articles, advertisements, trends, and more — Here is my Top Ten: inspirational, attention-grabbing, and all over LOL-worthy happenings in the ad-mosphere as of late and in no particular order:

1. HOPA Dry Erase Girl (Quits her job!)

Now, I don’t care to admit when I’m behind in the world of viral humor, let alone when I’m behind a whole calendar year. However, this had to be the most entertaining, jaw-dropping thing to enter my inbox this weekend. If I remember correctly back to well, yesterday, my first thought: WHAT?! Next thought: You go girl!

Check out the link below for the full article at thechive.com: Girl Quits Job on Dry Erase Board

While, indeed, this did turn out to be another (successful) hoax concocted by the site’s creators, it certainly reminds us all of our insatiable appetite for a good story and some deliciously juicy entertainment. Props to the guys at theChive for making it happen and punking the public yet again.

 

2. Spotify

More productive than turntable.fm and perhaps a bit more office-appropriate at that is Spotify, the latest in music compiling, playing, discovering, and sharing. Spotify is “all music, all the time”, as it is both a free and mobile service, in which account holders may retrieve music from an extensive library of over 15 million tracks to compile into playlists and share with friends anytime, anyplace. An interface that is reminiscent of the Kazaas or Napsters of years past, makes for easy navigation and music accessibility. Did I mention that one of the very masterminds behind the ever-controversial Napster, Sean Parker, is in fact one of the many behind Spotify as well? You heard it right! Again, I digress.

Though admittedly, Spotify is less interactive than turntable in that it lacks the same 90’s chatroom capabilities, it does contain a newsfeed functionality, which keeps users in-the-know of music happenings, including various artists and recent song suggestions. The allure here being: Users have the ability to listen live by streaming songs from their account, to save playlists for later listening pleasure (offline), or to listen-on-the-go (depending on account level). Not only is this searching and listening made easy, but also sharing and accessing jamz is easy to do without the added pressure of download times and monopolizing computer space.

 

Check out http://www.spotify.com/ for info on how to receive an invite!

 

3. Old Spice Guy vs. Fabio

“I hope you’ve been well. Actually, I know you’ve been well because I’ve been watching you and not in a creepy way… only in public places at appropriate times from afar like a big brother slash superhero-life figure minus the biological relation, who cares about your safety deeply.”

Perhaps you’ve been distracted by helping baby pelican birds or painting houses for elderly people who lost the ability to paint? Maybe you’ve been busy building an orphanage or ripping out mass loads of weights and can’t get to the internet to check out the hilariously funny, charming and attractive ‘old’ Old Spice guy take on Fabio for the title of most handsome-est Best-of Old Spice guy?

Fear not, dear readers, he is back. In case you’ve been following the nothing-short-of-amusing ad campaign by Old Spice, which increased in popularity due to its incredibly toned, deep-voiced public figure (and witty brand characteristics), Isaiah Mustafa is back by popular demand.  In a recent challenge by new figure, Fabio (yes, Fabio), the ‘old’ Old Spice guy accepted said challenge and without any shed of doubt won in a voter poll on which they’d like to see as the face of Old Spice. Advertising genius at work.

Fabio Challenge

 

4. Facebook Nostalgia

In case you missed it while cruising Facebook during your daily social media regimen, the world’s largest social network quietly rolled out a new feature displaying statuses that were posted on that given day one or two years ago.  And, this doesn’t just apply to your personal statuses. Keep your eye out while cruising other’s pages (specifically photo albums) for the “On this Day” box, and you will notice their posts from years past— here you can tell who was really lovin’ life… or hating it.

Although their intentions with this feature are unknown, it’s proven to be a fun little addition to the product, while also reminding users of their investment to Facebook over the years, including the impact it has had on each of our lives.

Has Facebook been reminding you of status updates from your past? Let us know what you’ve been seeing or what you think about what you’re seeing and any thoughts on the new feature in general!

 

 

5. (G)mail Intervention

“You’ve probably already been improving the lives of your friends and family by helping them switch to Gmail, but we all have that one friend who hasn’t made the jump. Who’s been indifferent to your prods and reminders. Who still emails you from that embarrassingly out-of-date address, an address that should be laid to rest like so many other items of it’s time.”

(Cue floppy disk, portable disc player, VHS cassette, and… scrunchy.)

In an attempt (of many) for world domination, Google has created a unique way to recruit more Gmail account holders by way of our very loved ones, who advocate for the email hosting service by encouraging them to join and quite literally staging an email invention by email. You can also visit: http://www.emailintervention.com to customize your intervention email, selecting messages:

1.) Straightforward: I’m here to help

2.) Concerned: I’m worried about you

3.) Outraged: You’re embarrassing me.

Whatever the reason, if you ever wanted your friends to get onboard with Gmail (maybe find yourself another daily Gchat PIC?) — here’s your solution. 778, 547 Interventions and going strong! Google, you have quite the way, you do.

 

6. Caricatures on Facebook

 

This could be you! With the help of artist Adam Ellis, your Facebook profile picture could be interpreted for you using his unique style of caricature drawing. Be careful what you post though, friends, your picture could be next and not nearly as flattering as may be depicted (sike!). But seriously though, see above for images from his series entitled “Never Be My Friend”, which of course was created with purest of intentions… purely for fun that is.  And, all of which I am LOV(E)-ing!

Visit Books of Adam for more entertaining sketches and insights into the artist’s daily life.

 

7. Computer Vision Syndrome — An Infographic for the Eyes

How fitting, right? At point 7 of 10 that I’m on of writing this blog, I am already feeling the effects of CVS and it’s only 10 a.m. While I’m hoping this serves as an amusing break in your workday, I also feel ya on the whole blurry-eyed, achy feeling from too much eye-to-screen contact. Well, here’s a teaser from the infographic “Healthy Eyes”, which provides a number of tips and techniques for how to ease your eyes into the digital world.

Check out the article on Mashable for the full image, which also gives you a peek at present and future technology aimed to help us adapt to the inevitable.

 

8. 6 Creative Uses for iPads — Small Retailers & Lovers Alike

Though I’ve not personally jumped on the iPad bandwagon, with the majority of the world In the thick of this type of technology, they have been some interesting ways to leverage social media and technology in small business while also contributing to the consumer experience. Whether it’s shops and salons or local restaurants, businesses are getting onboard with the digital world just like everyone else and are using it in ways to grow their business.

Scenario 1: iPad as the Waiter at Stacked in LA

“The iPad allow guests to control the flow and timing of their experience,” says Paul Motenko, co-founder of Stacked. “Guests can order a drink and appetizer and then entrees and desserts, when they are ready — or their whole meal at once to move things along faster.” Guests also have the option to pay via iPad (credit card info is encrypted for security purposes) without the extra wait and added hassle of server bringing the bill.

Scenario 2: iPad as Entertainment at Tenoverten in New York

Don’t worry, they haven’t said goodbye to glossy magazines just yet!  Though, this Tribeca nail salon has found ways to please her patrons by positioning iPads at each station instead for customers to use as they please. “It’s a great tool for them to multitask while taking a little time out of the day for themselves,” she says. “And it’s one of the most differentiating things about our business as we are the only nail salon in the world that has an iPad at every manicure station.”

For additional uses, check out Mashable’s article: 6 Creative iPad Uses for Small Retailers

 

9. Getting Inked for a Good Cause!

Would you consider getting a crowd-sourced tattoo? What if it was for a good cause? According to The Social Tattoo Project:

“People care about a world crisis… for a week. But we think the world’s issues deserve more than just a moment of empathy. The Social Tattoo Project is making empathy permanent. Our volunteers are getting tattoos that represent worldly issues, but they have no idea what their tattoos will be. They are letting you decide.

For each tattoo, we will post 4 trending topics on Twitter, and the most tweeted trend will be the subject of the tattoo. To vote, tweet #socialtattoo and your #favorite trend of the 4 to @social_tattoo . With your vote and our volunteers’ skin, we can make what the world empathizes with today, what we care about forever.”

So, maybe you’re not into ink, and that’s okay. Regardless of your personal opinion on the matter or your taste in tats, it’s always cool to stumble upon unique causes with great intent, especially when social media is used in interesting ways to launch said cause and ultimately bring people together.

 

10. Project Cuddle Introduces John Stamos’ Guide to Cuddling

In support of John Stamos’ charity Project Cuddle — a nonprofit geared towards saving abandoned babies (681 in U.S. & Canada to date) — he and former co-star (Bob Saget) of the 90’s sitcom Full House, recently got together for a cuddle sesh in order to generate awareness about the rising issue. To say that the thought of Stamos and Saget in a loving embrace may bring to mind a few mildly disturbing images is quite the understatement. It is, however, hilariously funny and certainly contains quite the ‘wow-factor’ that they were likely going for.  Oh yeah, they went there.

You may not look at uncle Jesse or Danny Tanner in the same way as before, but if you have an appetite for boundary-crossing humor — consider yourself satisfied.  Oh yeah, and that part about not looking at uncle Jesse the same?  I’d be lying if I said that John Stamos’ good looks didn’t grab my attention even as a 9 year old.. but, you know, without the whole wild mullet ‘do.

Check out the 3-minute clip of this Equal Opportunity Stud that has us falling off the chair and gasping for breaths it’s so funny.  Be warned this video contains sexual references and occasional profanity. See: Stamos Snugglefest

 

Find something you like? Tell us! Leave your comments below, and share with us what’s floating your boat this week!

 

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Who Loves you, Baby? Google! That’s who.

Tuesday, August 2nd, 2011

See pictures of cheese. Alert me about cheese. Measure the popularity of cheese on the web. Explore cheese in 3D. Find cheese nearby. Email someone about cheese. Search cheese on the move.

Whether it’s catching up on the latest news in cheese or scouring the earth for it — you love it, Google’s got it! (And, yes, my love for cheese just reached a whole new degree of obscene, thanks Google.)

In one of their most recent (successful) attempts to ‘wow’ the world, Google rolled out its, “What Do You Love?” tool late last monthtaking refined searches to an entirely different level.  Similar to that of iGoogle, WDYL combines a number of tools/ services into one single portal where users can access a variety of search results on the spot, in the same spot. Rather than entering a desired term or phrase in the search bar given and then clicking to individual categories to sift through the results, users can cruise from category to category as information appears in the form of miniature widgets on the giant interface. From Translate and Trends to YouTube, Maps, Groups, and Google News, this instant-viewing feature cuts your search time in half.

Within each widget that houses specific information, one has to option to view results as they initially appear OR expand the area to enlarge for closer viewing.  However, they also have the ability, of course, to click on a particular search result in order to view it via that specific category’s link (i.e. Translate, Trends, YouTube, etc.). Searching made easy and advanced! Results in one central location.

Google’s WDYL may even take you to places you don’t expect: Would you like to organize an online debate about American cheese or learn about bizarre cheese-inspired cocktail recipes?  Because you can! Perhaps a search more industry-appropriate would be to track the progress of your brand/ company, in which case meet WDYL— your new best friend.

Check out this video post by the Google giants themselves, and explore the features for yourself: http://www.youtube.com/watch?v=Hu-YsZNpkZs

While it comes as no surprise that Google has no shortage of services around the web, they’ve found a way to bridge the gap between simply searching blindly and providing useful tools to discover relevant information. Seemingly simple search engine by day, efficient tool for exploration and discovery by night!

This is the part where my former college-self wonders, “Where in the world was this when I struggled to crank out papers 24 hours before they were due?!”

 

 

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Cheater Cheater Pumpkin Eater

Wednesday, July 13th, 2011


Cheaterville.com is the new up-and-coming website that outs cheaters and is an actual website that provides resources for one to find out if their significant other is cheating on them.  The questionable website, whose slogan is ‘Don’t be the last to know’, has attracted millions of viewers since its launch on Valentine’s Day and allows searches for cheats by name and location.  People are able to anonymously upload their own infidelity stores, which includes the full names and photos of the accused.  (It can, however, also be used in a very vengeful, slanderous manner leading to massive acts of defamation of character)  In addition to the website, they also a Twitter account, YouTube channel, Facebook fan page and an upcoming mobile app.

I recently read about their app to released this summer, and I’m curious how people feel about it.  For instance, have you ever been in the position in which someone you know is being cheated on, but you don’t want to be the bearer of bad news?  Well….now there’s an app for that! This new app will allow you to click on the app, and if you’re out and spot your friend’s husband making out with another woman at a restaurant, you can click take a photo and instantly upload the cheater’s behavior.  You can then have an anonymous e-mail sent to notify your friend.  Sounds simple enough, right?  BUT-what if you got the story wrong?  What if the couple split and you were unaware?  Would uploading the wrong information leave the website, or you, open for a potential lawsuit?  Chief executive James McGibney says that he isn’t concerned about defamation suits and that they’re no different than Facebook, “When a person posts there, they are liable for that post, not Facebook.” He adds, “It’s not up to us to decide who is lying.”

What are your thoughts about this website and app? Would you ever use this or do you think this has gone too far? Please share-we’d love to hear!

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What’s your strategy?

Friday, June 3rd, 2011

Are you wondering what other businesses are spending on their social media activities?  Would you be surprised to learn that social media spending habits are on the rise?  Well you shouldn’t be – nearly all marketers are increasing their lead generation budgets for social media and blogs! The average company actually increased their spending from 9% to 18% on social media from 2009 to 2011.  In fact, small businesses, like many of the ones we work with here at Tarte are spending THREE times more on social media than larger businesses! (via HubSpot) I found it interesting that 75% of social media advertising is used for acquisition and 65% for retention, versus 85% of email marketers use email for acquisition and 90% for retention.  Take a look at a few of these charts to see if your business is on track with the social media trend!

What about you, how does your social media spending compare to these figures?

For more on this topic, please see Social Media Examiner.

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Tap It – You Know You Want To.

Wednesday, May 25th, 2011

Welcome to our newest blogger for Tarte Advertising, Inc, Brittany Wagner.
Two thumbs up on her first blog post for us! Very impressive!

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As a self-proclaimed “user” (and obsess-er) of all things social media— an over-sharer of sorts — I am constantly in search of new ways to feed this growing addiction and to interact/ share with others online.  Whether it’s social or professional networking (via Facebook and LinkedIn), enjoying the daily musings of my Twitterfeed and favorite blogs, even adding to my Pinterest boards (often on an hourly basis)—see “Obsessed with Pinterest” by Audrey Keyes— I’ve certainly found myself a series of delicious time-occupiers.

(Uh, you’re reading this… Don’t judge me.)

Still, it’s not enough to say that my time online is spent solely for personal pleasure. In my career thus far— even as a young twenty-something— I have in one way or another utilized the aforementioned networks (and others) to advertise, promote, recruit, launch different campaigns, and elicit feedback from other users.  And I am not the only one.  In a digital age where technology reins supreme, adolescents, adults, and companies (young and old) are following suit and getting online often for many reasons.

These tools allow us to socialize ourselves as individuals (our online identities), to develop ourselves as professionals, to entertain, to share with one another, and — for those in relevant industries — to create meaningful experiences between our audiences and our brands.  From a marketing standpoint, an individual’s willingness to share is absolutely crucial to gain insights necessary to grow a business.  Why else do we consult Google analytics?  Facebook Insights?  Seek other measurable results? Why else do people choose to share with one another, even complete strangers, if not to have their voice heard?

Thankfully, these savvy social media users can really be put to use.

Among my many favorites, Crowdtap, is one social network nothing short of genius as it is both fun and rewarding for the individual (consumer), while also having produced favorable results for a number of leading brands.  Social media and marketing enthusiasts enjoy as you embark on a sharing frenzy!

What IS Crowdtap you may ask?

Crowdtap is an online platform geared towards social marketing and research originally created by Mr Youth, a social media-marketing agency based in New York City.  Crowdtap works with other agencies— marketing/ advertising, PR, social media— to engage brands with their consumers by identifying/ understanding their target demographic through polling and discussion boards.  Prior to its official commercial release at SXSW 2011, Crowdtap has seen a tremendous amount of success through a period of beta testing with over 25 Fortune 500 brands (i.e. msn, Old Navy, Playtex, etc.) and partnerships with top agencies such as MR Youth, Golin Harris, Weber Shandwick, Translation, kbs+p, and more!

What does this mean for the marketer?

By enabling marketers to easily target their specific crowd of consumers, Crowdtap also facilitates collaboration between the two groups (where all the magic happens!) via polling, discussion boards, product testing, additional marketing programs, and more!  With this pay-as-you-go (self-service) business model, marketers have the option to participate in a number of ways without the added concern of set-up costs or monthly fees by: pursuing real-time market research, mobilizing online advocates, or driving word-of-mouth-marketing efforts.  They may take advantage of what is known as “insight actions” (i.e. polls, open-ended polls, discussions) to allow their consumer to actually (oh, I don’t know…) share their opinions openly and honestly and without consequence. The marketer may also tap into the minds of those more involved, influential consumers via “influence actions” (i.e. web share, sample & share, or sponsored parties) that allow Crowdtappers to participate directly with your brand(s) by sharing, trialing, and educating others in a fun casual setting.

The ultimate goal here is to understand a consumer’s perceptions and to unveil trends necessary for branding and/or rebranding your products/ services.

What about the Crowdtapper?

Make no mistake that the average person marketed to today is savvy, and while they are highly skilled at tuning out traditional marketing tactics, they welcome brands that actually invite them into the process.  Crowdtap does just that.  With Crowdtap, individuals are able to collaborate on brands and marketing campaigns, rather than rely on the assumptions of an unknowing team of execs.  Here you can take part in polls/ product trials, actively participate in discussion boards, and promote for leading brands while earning money in form the of gift cards/ product giveaways for yourself, not to mention that 5% of all that you earn goes towards select charities…  AND Crowdtap matches it at 5%!  It’s innovative and easy to learn.

Once on the Crowdtap website there are just four easy steps you need to know (Please note that the following may be viewed at the bottom of the Crowdtap homepage.):

  1. Connect with Facebook — Just 30 seconds and you’re a Crowdtapper
    **Once you log in via Facebook some demographic info is relayed to Crowdtap, however you’re given the option to continue updating your Profile. The more info you share about yourself, the more chances to participate in opportunities and earn more**
  2. Educate us about you — Answer polls to help brands target you by your interests
    **The more you log in, the more “quick hits” (polls) you’re able to respond to**
  3. View Opportunities — Participate with the brands and offers that interest you
    **The more meaningful and well-thought a discussion board post is, the more opportunities you are offered to take part in future ones AND the more likely you’re selected to earn additional points/ giveaways**
  4. Earn Status, Rewards, and Charity — The more you do, the more you get and the more you give
    **Please note there is a select group of charities you may choose to contribute to with your 5% earnings, yet it is a diverse group**

As they say, the more you play the more chances you have to win… and by win, I mean have the chance to up your status, earn some points, gain some ‘cred (and some money!)— AND give back to a great cause!  Um, hello… Sign me up!

In a time where we communicate with others in new ways, share about ourselves (our thoughts, our opinions) more openly than ever, and where brands/ trends engage with us deeper than we ever thought possible— posting, pinning, tweeting, and tapping have become (quite literally) the virtual social norm.  A concept that seems to further fuel my addictions, or as I like to think of it: justification!

Get your tap on.

 

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