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Where we post about topics that matter to our company and our industry. Topics that puzzle us and place to share our insights + inspirations. Enjoy, and join the conversation!
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Tarte Creative Marketing helps brands and businesses succeed in engaging their FEMALE target through strategic marketing and advertising execution.
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Tarte has created a proprietary research tool, "sofiie," to assist clients reach their target audience. Sofiie stands for "Sharing Opinions. Forming Insights. Improving Experiences." Sofiie users are all women and take online surveys ranging from Fashion + Beauty to Politics + Religion. Tarte clients have exclusive access to this powerful tool and the insights it provides, both in terms of quick feedback to time sensitive issues as well as long term information gathering. Sofiie will make a difference to your bottom line, and it's only at Tarte.
Tag Archives: Strategy
Death to the dollar symbol: $5.00 vs. 5.00 vs. 5 dollars
Over the past few years, pricing analysis specialists have determined that it’s far more effective to price goods without the iconic dollar symbol. It seems that when a currency sign appears with the price, we automatically connect it to our…
Posted in Consumer Habits, Marketing, Research
Tagged dollar sign, express, online retailer, pricing, Strategy
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Only One-Percent of Facebook Fans Engage With Brands*
Bigger Brands See Lower Engagement AdAge recently published a study by the Ehrenberg-Bass Institute, showing that ‘only 1% of Facebook fans engage with brands.’ The headline of this article is extremely misleading, because if you read past the first few…
Posted in Research, Small Business, Social Media
Tagged analytics, Engagement, metrics, Strategy
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Strategic Marketing Plans
When we fail to plan, essentially, we are planning to fail. In business, as in life, planning ahead and being prepared are critical for success. As the heading above states, if you don’t plan, you will most likely fail. With…
Posted in Marketing
Tagged Future, Marketing, Strategic Marketing Plan, Strategy, Tarte Advertising
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