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Posts Tagged ‘Tarte Advertising’
Monday, February 22nd, 2010
(Reposting article by Dean Campbell | Published 10.25.06)
Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming year.
Big ad agencies are great. In their own little way. They take care of big budget projects, in a big way. But smaller jobs, like sell sheets, brochures, buck slips and direct mail? Forget it. You’re going to wait. And wait. And wait. On the other hand, a small agency has the time to give your business the one-on-one attention it needs. Thanks to lower overheads, a small agency it also much more flexible when it comes to both pricing and I-need-it-by-end-of-day timing.
Big agencies are renowned for two things: big egos and big bureaucracies. The Creative Director and Senior Account Manager who pitched your business? Odds are they’re off pitching another new business account somewhere and you’ll end up working with juniors. Or trainees. When you work with a small agency, you work directly with the President and Senior Creative talent. People with the experience and knowledge necessary to help you actually sell more and raise brand visibility.
Big agencies have a lot of layers. And mouths to feed. This means that unless you have a big advertising budget they can’t afford to service your account profitably. Conversely, a small agency will service the heck out of you. Even in the evenings, if need be. Without having to deal with all big agency politics, a small agency is free to focus on the task at hand – building your business and profitability.
Big agencies move painfully slowly. A small one moves at lightening speed. Without multiple approval layers to contend with, projects get executed efficiently and quickly. What’s more, without the typical agency divide between “creative” and “suits”, a small agency can be much more imaginative when it comes to both executional tactics and how to stretch your advertising dollar.
Small agency or big agency? I’d go with small. You still get big ideas. Just without the big, big price tag.
Tarte Advertising IS the small agency with big ideas. Call 513.984.8278 for information on how we can work with you.
Tags: advertising agency, budget, Marketing, small agency, Tarte Advertising
Posted in Jen Casperson, Marketing, Tarte Advertising | No Comments »
Monday, December 21st, 2009
Shown are some logo concepts that Tarte Advertising developed for Keep It Tight Fitness – a Cincinnati-based, women’s only gym dedicated to helping women sculpt and sexify their bodies. The goal was to develop a strong, yet feminine mark that combined fitness and being a strong woman. Their were several great options generated, but the logo that was ultimately selected (bottom, in color) fit the clients vision. 
Stay tuned…Tarte Advertising is working on an exciting website redesign for Keep It Tight, as well.
Are you interested in getting amazing logo concepts to start or re-brand your business? Call Tarte Advertising today at 513.984.8278.
Tags: Branding, Keep It Tight Fitness, logo design, Tarte Advertising
Posted in Branding, Featured Artwork, Jen Casperson, Tarte Advertising | No Comments »
Monday, November 30th, 2009
When we fail to plan, essentially, we are planning to fail.
In business, as in life, planning ahead and being prepared are critical for success. As the heading above states, if you don’t plan, you will most likely fail. With 2010 right around the corner, now is the time to start planning for the new year (if you haven’t already). Now is the time to develop your Strategic Marketing Plan.
A Strategic Marketing Plan basically helps you to spell out exactly how you will use your available resources to meet your company’s goals and objectives. (If you don’t have goals and objectives set, you will want to start with those.) Typically, a business will develop a Strategic Marketing Plan each fiscal year.
At Tarte Advertising, we believe that having this plan in place is one of the best things you can do for yourself, your business, your employees, your vendors and everyone else around you. When you have a plan in place, you know where you want to go, you have thought about how to get there and you have made sure you have the resources to get you there.
Think of your Strategic Marketing Plan as a map. You are going to use the map to get you from where you currently are to a new place that you haven’t ever been – a place you want to be. Would you start out on a journey, to a specific place that you had never been before, without a map – or at least some sort of directions? Of course not. It would be a total waste of time, money and energy. You might start out heading in the right direction, but along the way you will become distracted, unfocused, tired and unmotivated. Not exactly the adjectives you want describing yourself trying to navigate to a location – or run a business!
With an effective Strategic Marketing Plan in place, you will be able to easily see where you are, where you are going and how you are going to get there. It doesn’t matter if you are a one-person company or have hundreds (or more) reporting to you – prior planning prevents poor performance. It also prevents missing deadlines, missing opportunities and overspending budgets.
Over the past few years, Tarte Advertising has helped businesses develop and implement their Strategic Marketing Plans with great success. We have seen business reach major financial goals; reach out to new target audiences; increase web traffic; become experts in their field, and so much more. We have heard the sigh of relief from clients knowing that everything is planned out, ahead of time, and the stress of figuring things out last-minute is virtually over. We have even seen businesses decrease their over-all spending on their marketing and still yield increases due to taking a more targeted approach.
We have also seen businesses fail to plan, and eventually fail altogether. It can happen to you, and eventually it will, if you do not have a map of where you are going and how you are going to get there.
Thankfully, 2009, one of the toughest economic years we have ever seen, is coming to a close and a many of us are starting to see the light at the end of the tunnel. Don’t let that light go out! Let Tarte Advertising work with you to develop and implement your Strategic Marketing Plan and help you make that light burn a little brighter in 2010!
To set up a consultation and learn more about how Tarte Advertising can assist you with your 2010 Strategic Marketing Plan, email Audrey Keyes at Audrey@hellotarte.com or call 513-984-8278.
Tags: Future, Marketing, Strategic Marketing Plan, Strategy, Tarte Advertising
Posted in Audrey Keyes, Marketing, Tarte Advertising, The Future | No Comments »
Monday, November 2nd, 2009
For the month of November and December, Tarte Advertising is offering a special promotion to help you reach your customers through email. In order to receive this special pricing, you must sign up before November 10th.
Email Package #1 – For the business that is new to email marketing
4 CUSTOM DESIGNED EMAILS THROUGH THE END OF THE YEAR!
You will receive:
• 1 custom designed email template. This will “match” your current branding.
• One round of revisions for template
• Up to 4 custom emails through 2009 designed & sent based on approved template
• One round of revisions for each email
• 30 minute consultation via phone to put together a schedule/plan
• Set up account with Constant Contact
• Email capture on your website if it isn’t already installed.*
• 3 stock images in each email at no cost (additional images from our library $15/each)
• Proof-reading of copy in email
• Results/tracking sent to you via email 3 times for each email, one week apart
Price: $600.00
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Email Package #2 – For the business that has already dabbled in email marketing
4 CUSTOM DESIGNED EMAILS THROUGH THE END OF THE YEAR!
You will receive:
• 1 custom designed email template. This will “match” your current branding.
• One round of revisions for template
• Up to 4 custom emails through 2009 designed & sent based on approved template
• One round of revisions for each email
• 15 minute consultation via phone to put together a schedule/plan
• 3 stock images in each email at no cost (additional images from our library $15/each)
• Proof-reading of copy in email
• Results/tracking sent to you via email 3 times for each email, one week apart
Price: $400.00
If you already have a branded template that we are able to use, your total cost will be $300.
***You must have a Constant Contact account set up prior to signing an agreement for this price plan.
Take a look at a few of our recent emails we have designed for clients. Click on the image to view the entire email.
For more information about this promotion or if you need more than 4 emails sent out throughout the months of November and December, please contact Audrey Keyes at audrey@hellotarte.com or by calling 513-984-8278.
Tags: email campaign, email marketing, promotion, Tarte Advertising
Posted in Audrey Keyes, Marketing, Tarte Advertising | No Comments »
Monday, August 17th, 2009
I just returned home from vacation and have been thinking about how important that time was – to spend with my family and simply relax. It was something that I haven’t done in a long time – nearly a year, in fact. During that time away from work (Tarte Advertising) I was able to release, think, reflect and recharge. As I returned home to work and the day-to-day activities, I realized how much I really needed that time. By giving myself a little bit of time, I can be a better manager, more organized, communicate more clearly with others and come up with better ideas for my clients.
Take a little time for yourself. You will be glad you did. Even if it is only 1 day – take it, enjoy it, savor it, learn from it. Here are a few images that are inspiring me this week and helping me remember what that relaxation time was all about.
Tags: Audrey Keyes, Inspiration Mondays, Relax, Tarte Advertising, Vacation
Posted in Audrey Keyes, Inspiration Monday | No Comments »
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