Tonight, as I was perusing the web, like I do most nights, I found this great website called TheFunTheory.com. Actually, it is called Rolighetsteorin.se, but translated to English, it is The Fun Theory. There isn’t much on the site, which is an initiative of Volkswagon, but at the top of the landing page, this is what it reads:

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.

I love this concept. I love having fun. I love seeing people’s behavior change for the better.

Here is one of their brilliant examples.

I hope they add more videos to this site! I would love to see others.

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