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Posts Tagged ‘Twitter’
Tuesday, December 6th, 2011
EyeTrackShop, a start-up that runs eye-tracking studies for advertisers teamed up with Mashable to find out where users are looking on some of the most popular social networking sites
We chose to feature the results from Pinterest, Facebook and Twitter, as those are some of the main social networks we use to not only promote out clients, but ourselves!
Overall takeaways are:
- Profile pictures matter. The site feature that attracted most attention on Facebook was the profile photo. This is why we suggest to our clients that they create monthly or quarterly profile pictures to keep visual interest and help promote current offers and features.
- Who you know gets noticed. Even if for no better reason than their placement on the page, people do look at those little thumbnails of friends that appear on many social profiles. You can see this in the data from the Facebook and Twitter profiles. However, this is not the case with Pinterest, as this social network focused on the images and not the contributing user.
- Content on top wins. The further something is down a page, the fewer number of people look at it. This was true on content-focused profiles such as Pinterest and Facebook, but did not affect Twitter as severely.
Pinterest
Facebook
Twitter
Tags: eye tracking, Facebook, hot spots, pinterest, research, Twitter
Posted in A Closer Look, Chelsea Clements, Facebook, Social Media, Stats | No Comments »
Wednesday, November 2nd, 2011
When Marketers Post: When they are at work
When Marketers Should Post: When their audience is listening
We rely on several different analytic reports to determine when it is best to post for each client. For some clients, there are clear patterns, while for others, the audience is ever-chaning, due to kid’s school schedules, weather patterns, holiday times and promotional periods. The bottom line is:
1) Check your analytics often. What is the norm today might not be what it will be next week.
2) Post what, when and wow the audience wants.
Check out this great infographic that ArglyeSocial put together, showing the difference in engagement between B2C and B2B brands on Facebook and Twitter:
Tags: analytics, B2B, B2C, Facebook, Stragety, Twitter
Posted in Chelsea Clements, Infographic, Social Media, Stats, Twitter | No Comments »
Friday, October 21st, 2011
Only 5% of wall posts on brand’s Facebook pages ever receive answers. (Socialbakers)
AND
Only 29% of those tweet gripes were replied to by the companies in question (Maritz and Evolve24)
Brands must look at these new channels as the  “social telephone” and ignoring customer complaints via social media is a huge mistake. While only 49% of people who Tweeted a specific complaint expected the company to read it, 83% of the complainants that received a reply liked or loved the fact that the company responded.
The study found that as respondents’ ages increased, so did their expectations that the company would read their Tweet. In addition, the group that liked receiving a response from a company the most were women 35 & up.
Why The Social Telephone Goes Unanswered
- Fear Companies believe conversation will turn negative in social media, and that answering gives greater exposure to complaints. Here’s the deal. Social media doesn’t create negativity, it puts a magnifying glass to it. Twitter doesn’t make people more upset, it makes them less upset (if you respond) – especially women 35+ who are disproportionately delighted to get a response on Twitter from a brand.
- Resources It’s true that social media doesn’t close at 5pm, and in fact many customers use social media during the night and on weekends, when it may be inconvenient for you to monitor and reply. But your corporate convenience is not the prism through which you should be gazing upon social business.
So who does well?
The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26% and 28%, respectively.
Who doesn’t do well?
On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent.
Tags: customer service, Facebook, support, Twitter
Posted in Chelsea Clements, Facebook, Social Media, Twitter | No Comments »
Wednesday, October 5th, 2011
I read a post on SocialMediaToday.com last week about third-party apps and how using them lead to lower engagement on Facebook. I understand why some small business owners might use them to streamline their process due to time restrictions, and why pages with a large number of followers might use them too. But I’ve personally never used one when posting on behalf of a client on Facebook, as it doesn’t take me much time to post something in it’s native environment and I frankly find it a better way for me to connect. I thoroughly believe that using a third-party app to post and manage a Twitter account is the only way to keep your head above water if you have a large following or large number of tweets directed towards you. Twitter’s native environment doesn’t always make it easy to keep up with everything.
The SocialMediaToday.com post states that:
“Facebook pages that show posts via a third party app such as Hootsuite or TweetDeck, as opposed to linking the old fashioned manual way, received 70% fewer likes and comments.”
The post’s author, Steve Olenski, showed screenshots of an identical link posted using a third-party app and the old fashion way. It was obvious which one would be more appealing, as the manually posted one (see below).
The study determined that compared to the engagement of posts published manually to Facebook’s web or mobile interfaces, the reduction in engagement ratios of the top third-party publishing APIs are:
HootSuite – 69% reduction
TweetDeck – 73% reduction
Sendible – 75% reduction
Networked Blogs – 76% reduction
RSS Graffiti – 81% reduction
Twitter – 83% reduction
Publisher – 86% reduction
Twitterfeed – 90% reduction
dlvr.it – 91% reduction
Social RSS – 94% reductions
Reading the comments submitted by other folks in social media, the following points were brought up:
- There are ways to use third-party apps to add images, lead-in copy, etc. The screenshot Olenski posted above using TweetDeck, is the worst case scenario of a post using a third-party app.
- There is a difference between auto-posting and delayed posting. One commenter pointed out that “Many companies are using [third-party apps] to delay their Facebook posts until evening and weekends (50% or so of Corporate America blocks FB at work)”
- “I’d like to know why Facebook even bothers to show the source of a post anyway,” said one commenter. This is a great point. Why do they show us the source?
What are your thought? Does it matter which route you take to post, or do you see the same results regardless?
Tags: apps, Facebook, hootsuite, Social Media, third-party apps, tweetdeck, Twitter
Posted in A Closer Look, Chelsea Clements, Facebook, Small Business, Social Media, Stats, Twitter | No Comments »
Thursday, September 15th, 2011
Twitter Web Analytics will be released to the to the general public in the coming weeks, giving website owners more data on the effectiveness on their Twitter efforts.
Powered by BackType, the new Twitter platform will let publishers and website owners understand the following three things:
- How much of their content is being shared on Twitter,
- How much traffic Twitter is sending their way and
- How well Tweet Buttons are performing.
My one question, which will probably be answered once we have access to it, revolved around the following information within the screenshot BackType provided:
“During this period, every Tweet that linked to your site resulted in an average of 9.0 clicks.”
Since I believe that a majority of content a brand tweets should not link back to the brand’s website, I’m hoping that the tool will also be able to report on how many clicks came from the URL located in the brand’s Twitter profile. I hope so, considering that’s how I typically navigate to a brand’s site once discovering them on Twitter.
Tags: analytics, BackType, ROI, Twitter
Posted in Chelsea Clements, Social Media, Stats, Twitter | No Comments »
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