Is your company blogging? If not, you could be missing out on this great tool to expand your business! In this day and age – and economy – it’s more important than ever to find cost-effective ways to attract new customers and increase revenue – and believe it or not, blogging can be one of those ways.
Here are a few reasons why companies like yours should blog:
• It helps your search engine rankings, or SEO. Google and other search engines LOVE to see new content!
• You can engage and understand your customers better.
• You are seen as an expert in your field, a “Thought Leader”.
• Great content gives people a reason to keep coming back to your site – which is something you want to have happen.
• According to recent research, blogs have been found to be a more trusted source than companies press releases and official company PR.
• It moves customers to a conversion point of trusting and believing enough to buy.
• By writing, you are learning. And learning never hurt anyone. 
When writing a blog, try to keep it between 300-700 words (it’s been shown that online, people generally ‘scan’ rather than read). The beauty of blogging is that it encourages interaction between potential customers and yourself. By adding questions or interactive statements in your blog, you are in effect inviting subscribers to leave feedback. Here are some tips on how to elicit more feedback:
• Reflect the style of your business in the tone of your blog.
• Write in the first person so there will be a conversational style.
• Keep blog posts short and concise: it’s the most effective way to get your point across.
• Show who is responsible for the blog post: a head shot of the post author adds a face to the voice.
A few popular sites that host blogs are WordPress, Blogger, and TypePad, in case you are in the market.
Good luck and happy blogging!
